International SEO/GEO Expert

Michael Page; Wrocław; On-site; PLN 120,000 - 160,000; Full time

Job summary

Michael Page partners with a well-known international toys company to appoint a seasoned SEO/GEO specialist to develop and implement a global strategy, boosting organic reach and brand visibility across search engines and AI-powered platforms.

You will lead technical SEO, coordinate content creation across markets, and collaborate with tech teams and external partners to ensure strong foundations and data-driven optimization.

Qualifications

• Minimum 3 years in SEO/GEO, international or multi-market experience.
• Fluent English; additional languages are a plus.
• Strong technical SEO and site performance optimization.
• Hands-on with major SEO analytics tools (GSC, GA, Semrush, Ahrefs, Screaming Frog).
• Experience with SEO content, keyword research and intent analysis.

Responsibilities

• Develop and implement a global SEO/GEO strategy to boost organic reach and brand visibility.
• Manage and optimize SEO content across markets, coordinating with an SEO agency.
• Collaborate with tech teams to strengthen technical SEO foundations (Core Web Vitals, internal links, redirects, structured data).
• Conduct keyword research, search intent analysis and competitor research across markets.
• Monitor SEO/GEO KPIs and prepare analyses using Semrush, GSC, GA and Profound; translate insights into actions.
• Develop GEO initiatives and monitor AI-generated search results visibility.
• Support global content strategy by identifying priority topics and formats for organic growth.
• Identify new SEO/GEO growth opportunities and content gaps; monitor trends and opportunities.

Skills

SEO

Analytical thinking

English language

Technical SEO

Content optimization

Keyword research

AI/GEO awareness

Tools

Google Search Console

Google Analytics

Semrush

Ahrefs

Screaming Frog

Profound

Job description

• Developing and implementing a global SEO/GEO strategy
• Monitoring SEO/GEO performance through relevant KPIs and preparing analyses

About Our Client

Well-known international company with the long history in the toys industry. Creates products that combine fun, creativity and learning. Operates in many countries and has a strong position in the European market. Its products include both its own brands and well-known licensed characters.

Job Description

• Developing and implementing a global SEO/GEO strategy aimed at increasing organic reach, website traffic and brand visibility across search engines and AI-powered platforms.
• Managing and optimizing SEO content on an international scale, including cooperation with an SEO agency and coordinating content creation across multiple markets.
• Working closely with technology teams, developers and external partners to ensure strong Technical SEO foundations, particularly in crawling, indexing, internal linking, Core Web Vitals, redirects and structured data.
• Conducting keyword research, search intent analysis and competitor research across relevant markets to identify new opportunities for organic growth.
• Monitoring SEO/GEO performance through relevant KPIs and preparing analyses using tools such as Semrush, Google Search Console, Google Analytics and Profound, translating insights into actionable optimization recommendations.
• Developing and advancing GEO (Generative Engine Optimization) initiatives while monitoring brand and content visibility across AI-generated search results and answers.
• Contributing to the development of the global content strategy by identifying priority topics, content opportunities and formats that support organic visibility, user engagement and business objectives.
• Identifying and implementing new SEO/GEO growth opportunities, including content gaps, emerging search trends and opportunities to strengthen organic visibility and conversion performance.
• Developing a data-driven testing and optimization approach to continuously improve organic performance, content effectiveness and visibility across traditional and AI-powered search environments.

The Successful Applicant

• At least 3 years of experience in SEO/GEO, preferably gained in an international environment or across multiple markets.
• Very good command of English; knowledge of additional languages will be considered an advantage.
• Strong expertise in Technical SEO, including website performance and technical optimization.
• Hands-on experience with key SEO and analytics tools, including Google Search Console, Google Analytics, Semrush, Ahrefs and Screaming Frog.
• Practical knowledge of SEO Content, including content optimization, keyword research and search intent analysis.
• Familiarity with GEO / AI Search and tools such as Profound will be a strong advantage.
• Strong analytical and problem-solving skills, with the ability to turn data into clear recommendations and actionable initiatives.
• Ability to independently manage SEO projects, define priorities, coordinate activities and track performance against agreed objectives.

What's on Offer

• Real opportunities for professional and career development with the possibility to expand your skills and responsibilities.
• The opportunity to join a recognized leader in its product category.
• Stable and long-term employment based on an employment contract.
• The opportunity to exchange knowledge and expertise within an international environment.
• A hybrid working model (3 days in the office / 2 days remotely).
• A comprehensive benefits package including private medical care and a Multisport card.
• A positive and collaborative work environment, surrounded by an engaged team of digital professionals and enthusiasts.