seo specialist digital content

Enfint; Warszawa; On-site; PLN 138,000 - 227,000; Full time

Benefits offered by this job

Annual bonus

Private medical care

Cafeteria / Holiday subsidy

Flexible working hours

Stocks / equity after year one

International working environment

Job summary

Ingersoll Rand ищет опытного специалиста по SEO и контент-маркетингу для европейских рынков и EMEIA. Вы будете определять SEO-стратегию, управлять контентом сайтов и локализацией, работать с CMS Contentstack и повышать видимость в поисковых системах на нескольких брендах и рынках.

Кандидат должен иметь опыт работы в B2B, знание Semrush и Google Analytics, владение английским языком и готовность работать в международной команде с гибким графиком и глобальными требованиями.

Qualifications

• 6+ лет опыта в SEO и управлении контентом, в т.ч. на нескольких рынках
• Опыт ведения стратегий SEO и измеримого влияния на бизнес
• Умение работать с enterprise CMS
• Продвинутые знания Semrush или аналога
• Опыт работы с Google Analytics
• Опыт менторства и влияния на стейкхолдеров
• Свободный английский язык

Responsibilities

• Определение и владение SEO, контентной и GEO-стратегией на европейских сайтах
• Руководство повседневным управлением контентом и публикациями в Contentstack
• Улучшение on-page и технического SEO: метаданные, заголовки, внутренние ссылки
• Использование Semrush для выявления возможностей и приоритизации работ
• Р champion AI SEO / GEO-PRINCIPLES, обеспечение структуры контента
• Мониторинг производительности через Semrush, GA и Search Console и формирование рекомендаций
• Участие в миграции сайтов и локализации, контроль качества перевода
• Консультации маркетинг-менеджерам и кросс-функциональным командам
• Наставничество младших специалистов и агентств
• Поддержка стандартов публикации и качественного линкбилдинга

Tools

Semrush

Google Analytics

Contentstack

Job description

Описание

Ingersoll Rand is a global industrial technology leader delivering mission-critical products, services and digital experiences for customers across Europe and the wider EMEIA region. Its ITS CSS EMEIA Demand Generation & Digital Experience team drives how its brands are discovered, understood and chosen online through content, web technology and data-driven marketing.

Задачи

• Define and own the SEO, website content and GEO strategy and roadmap across European / EMEIA brand websites, aligned with commercial and demand generation priorities
• Lead day-to-day website content governance, page creation and publishing quality in Contentstack, setting standards and best practices for the wider team
• Drive on-page and technical SEO improvements including metadata, headings, internal linking, structured data and keyword targeting at scale
• Use Semrush to identify keyword opportunities, monitor visibility, benchmark competitors and prioritize content and optimization work across brands and markets
• Champion AI SEO / Generative Engine Optimization (GEO) principles, ensuring content is structured, authoritative and easily used by AI-driven search experiences
• Monitor performance with Semrush, Google Analytics and Google Search Console, translating data into clear recommendations and executive-ready insights for marketing stakeholders
• Lead website migration, localization, content clean-up and multilingual quality initiatives across EMEIA markets
• Act as a trusted advisor and subject-matter expert to marketing managers, product, content and web development teams, ensuring a consistent, on-brand and conversion-focused digital experience
• Mentor and coach junior specialists and agency partners, sharing SEO, GEO and CMS best practices to raise overall team capability
• Maintain publishing standards, content governance, taxonomy, redirects and link quality across all owned properties
• Support eCommerce roll out in the EMEIA region

Требования

• 6+ Years of experience in SEO, website content management, digital marketing or web optimization roles, including experience leading initiatives across multiple markets or brands
• Proven track record of defining SEO strategy and delivering measurable business impact in a B2B or enterprise environment
• Hands-on experience with an enterprise CMS
• Advanced working knowledge of Semrush or a comparable SEO platform
• Proficiency with Google Analytics
• Experience in SEO & content strategy within e-commerce platforms
• Experience mentoring or guiding more junior team members and influencing senior stakeholders
• Strong written and spoken English
• Nice to have: Contentstack experience, Google Search Console, additional European language

Условия

• Monthly Salary Range: 12,400-20,375 PLN
• Annual Bonus
• Private Medical Care
• Cafeteria / Holiday subsidy
• Flexible Working Hours
• Stable working environment focused on long-term cooperation
• Technical, Professional, and Skills Training
• International working environment
• Ownership Works equity program: eligible employees receive a one-time stock award after successfully completing one year of employment
• Occasional business travel within Europe / EMEIA may be required, typically less than 10%