International Content Expert

Michael Page; Wrocław; Hybrid; PLN 42,000 - 64,000; Full time

Benefits offered by this job

Hybrid work

Private medical care

Multisport card

Career development

Job summary

Michael Page is partnering with a well-known international toys company to recruit a specialist who will manage the quality and effectiveness of Amazon product listings and optimize product communication for changing search behaviours.

You will oversee A+ Content and Brand Stores, audit pages for data integrity, align content with brand standards, and work cross-functionally to support Amazon projects and commercial initiatives.

Qualifications

• Experience managing and developing Amazon content, including enhanced content and branded storefronts.
• Excellent command of English; other languages a plus.
• Strong understanding of Amazon search optimization and content-driven sales.
• Ability to translate performance metrics into actionable optimizations.

Responsibilities

• Manage quality and effectiveness of Amazon product listings and optimize content.
• Identify relevant search terms to improve organic visibility.
• Oversee A+ Content, Brand Stores, and visual assets to drive sales.
• Audit pages for data integrity and brand consistency.
• Collaborate with internal teams on Amazon projects and initiatives.
• Stay informed on Amazon developments and apply best practices.

Skills

Amazon content management

A+ Content

Brand Stores

SEO / search optimization

Analytics & performance

Tools

Amazon Seller Central

Content management tools

Job description

• Manage the quality and effectiveness of Amazon product listings
• Optimize product communication for changing search behaviours

About Our Client

Well-known international company with the long history in the toys industry. Creates products that combine fun, creativity and learning. Operates in many countries and has a strong position in the European market. Its products include both its own brands and well-known licensed characters.

Job Description

• Manage the quality and effectiveness of Amazon product listings, ensuring that all key customer-facing elements are properly structured and optimized.
• Identify relevant search terms and customer queries and use these insights to strengthen products' visibility in organic search results.
• Optimize product communication for changing search behaviours, including semantic search and AI-driven discovery.
• Oversee the development of A+ Content, Brand Stores and visual assets, ensuring they effectively communicate product benefits and contribute to sales performance.
• Regularly audit product pages and resolve content inconsistencies, missing information and listing-related issues to maintain high-quality product data.
• Ensure that product pages provide a consistent brand experience while meeting Amazon's content and platform requirements.
• Track the effectiveness of product content and use performance data and customer insights to define further areas for improvement.
• Work cross-functionally with internal teams to support Amazon-related projects and commercial initiatives.
• Stay informed about Amazon marketplace developments, search algorithm changes and emerging industry practices, incorporating relevant insights into ongoing optimization activities.
• Help shape new content approaches and creative solutions designed to make products more compelling, improve the customer journey and encourage purchase decisions.

The Successful Applicant

• Practical background in managing and developing Amazon product content, including enhanced content and branded storefronts.
• Very good command of English, knowledge of additional languages will be considered an advantage.
• Excellent understanding of Amazon search optimization, from identifying relevant search terms to improving product page content.
• Track record of using content improvements to increase product discoverability and drive customer conversion.
• Knowledge of Amazon's ranking logic and marketplace mechanics, particularly their influence on visibility, traffic and revenue.
• Strong ability to analyse performance metrics and translate findings into clear optimization actions.
• A business-oriented approach with an understanding of the role content plays in achieving sales and commercial objectives.
• Self-driven, structured and attentive to detail with the initiative to spot and implement improvements without constant supervision.
• Comfortable working with multiple stakeholders.

What's on Offer

• Real opportunities for professional and career development with the possibility to expand your skills and responsibilities.
• The opportunity to join a recognized leader in its product category.
• Stable and long-term employment based on an employment contract.
• The opportunity to exchange knowledge and expertise within an international environment.
• A hybrid working model (3 days in the office / 2 days remotely).
• A comprehensive benefits package including private medical care and a Multisport card.
• A positive and collaborative work environment, surrounded by an engaged team of digital professionals and enthusiasts.