Performance Creative Strategy Lead

Displate Corporation; Warszawa; On-site; PLN 159,172 - 278,552; Full time

Job summary

Displate Corporation seeks a senior Creative Lead to own the paid social creative strategy across Meta, TikTok and evolving channels. You will define personas, angles and messaging frameworks, and craft briefs for designers, editors and creators to produce high-performing campaigns.

You will lead original concepts in static, video and emerging formats, oversee copy and scripts, and build a structured experimentation roadmap to scale winning ideas.

Responsibilities

• Own the paid social creative strategy across Meta, TikTok and other acquisition channels as they evolve.
• Define customer personas, angles, messaging frameworks and creative hypotheses that drive high-performing campaigns.
• Develop original creative concepts across static, video and emerging ad formats, communicating ideas through clear creative briefs for designers, motion designers, editors and UGC creators.
• Write and oversee high-quality performance copy, including hooks, headlines, scripts, voiceovers and creative briefs.
• Build and execute a structured creative experimentation roadmap, continuously testing, iterating and scaling winning concepts based on campaign performance.
• Partner with Media Buyers to interpret campaign results, identify winning patterns and translate insights into the next generation of creative tests.
• Review and approve all creative assets before launch, ensuring they meet performance principles, brand standards and quality expectations.
• Maintain a central knowledge base of creative learnings, documenting winning patterns, failed experiments and best practices to continuously improve future campaigns.
• Monitor competitors, advertising trends and emerging creative formats across paid social to identify new opportunities and keep our creative strategy ahead of the market.
• Own the end-to-end creative lifecycle, from ideation and production through testing, optimisation and scaling, making data-driven decisions to refine or retire creative concepts.
• Explore AI tools, creative automation and new production workflows to increase creative output and improve operational efficiency.
• Collaborate with Brand, Graphic Design, Motion, Influencer Marketing and external creators to deliver high-performing creative across all paid acquisition channels.
• Build scalable creative processes, playbooks and experimentation frameworks that enable the team to grow efficiently.
• Manage production budgets across internal and external creative resources, including internal tools, freelancers, UGC creators and production partners.
• Hire, mentor and develop Performance Creative team members as the function expands.

Job description

• Own the paid social creative strategy across Meta, TikTok and other acquisition channels as they evolve.
• Define customer personas, angles, messaging frameworks and creative hypotheses that drive high-performing campaigns.
• Develop original creative concepts across static, video and emerging ad formats, communicating ideas through clear creative briefs for designers, motion designers, editors and UGC creators.
• Write and oversee high-quality performance copy, including hooks, headlines, scripts, voiceovers and creative briefs.
• Build and execute a structured creative experimentation roadmap, continuously testing, iterating and scaling winning concepts based on campaign performance.
• Partner with Media Buyers to interpret campaign results, identify winning patterns and translate insights into the next generation of creative tests.
• Review and approve all creative assets before launch, ensuring they meet performance principles, brand standards and quality expectations.
• Maintain a central knowledge base of creative learnings, documenting winning patterns, failed experiments and best practices to continuously improve future campaigns.
• Monitor competitors, advertising trends and emerging creative formats across paid social to identify new opportunities and keep our creative strategy ahead of the market.
• Own the end-to-end creative lifecycle, from ideation and production through testing, optimisation and scaling, making data-driven decisions to refine or retire creative concepts.
• Explore AI tools, creative automation and new production workflows to increase creative output and improve operational efficiency.
• Collaborate with Brand, Graphic Design, Motion, Influencer Marketing and external creators to deliver high-performing creative across all paid acquisition channels.
• Build scalable creative processes, playbooks and experimentation frameworks that enable the team to grow efficiently.
• Manage production budgets across internal and external creative resources, including internal tools, freelancers, UGC creators and production partners.
• Hire, mentor and develop Performance Creative team members as the function expands.