Senior Performance Marketing Lead (Remote, EST Hours)

My Amazon Guy; Poland; Remote; PLN 212,690 - 319,035; Full time

Benefits offered by this job

Competitive salary base

Permanent WFH setup

Opportunities for professional development

Job summary

A leading digital marketing company is looking for a Head of Performance Marketing to optimize and lead B2C campaigns on platforms like Meta and TikTok. The role demands over 5 years of experience in performance marketing, a data-driven mindset, and strong team leadership skills. You will implement creative strategies while ensuring campaign success through rigorous A/B testing and team development. This is a permanent remote position with opportunities for professional growth and a competitive base salary.

Qualifications

• 5+ years managing social ads with a strong focus on DTC/B2C campaigns.
• 3+ years hands-on with Meta & TikTok Ads.
• Expertise in email marketing and multi-channel campaign integration.
• Skilled in CRO & A/B testing to boost conversions.
• Strong creative eye for consumer engagement.
• Active Meta & TikTok Ad Certifications.

Responsibilities

• Design, implement, and optimize performance marketing strategies for B2C campaigns.
• Analyze campaign performance to optimize ad spend and creative output.
• Integrate email marketing campaigns with paid strategies.
• Manage and mentor a team of media buyers and specialists.
• Lead A/B testing for creative elements to improve performance.
• Collaborate with creative teams for engaging ad creatives.

Skills

B2C paid social advertising

Creative strategy

Team leadership

Conversion optimization

Analytical skills

Copywriting ability

Data-driven mindset

Job description

A leading digital marketing company is looking for a Head of Performance Marketing to optimize and lead B2C campaigns on platforms like Meta and TikTok. The role demands over 5 years of experience in performance marketing, a data-driven mindset, and strong team leadership skills. You will implement creative strategies while ensuring campaign success through rigorous A/B testing and team development. This is a permanent remote position with opportunities for professional growth and a competitive base salary.