Performance Marketing Lead — Remote (EST)

My Amazon Guy; Poland; Remote; PLN 335,000 - 447,000; Full time

Benefits offered by this job

Competitive salary base

Permanent WFH setup

Opportunities for professional development

Job summary

A leading digital marketing firm is seeking a Performance Marketing Manager to lead B2C campaigns across Meta and TikTok platforms. The ideal candidate will have over 5 years of experience in managing social ads, a robust understanding of conversion optimization, and the ability to mentor a team. This position offers a competitive salary and a permanent work-from-home setup, with a working schedule aligned with EST hours, providing opportunities for career growth.

Qualifications

• 5+ years managing social ads with a focus on DTC/B2C campaigns.
• 3+ years hands-on experience with Meta & TikTok Ads.
• Strong creative eye and copywriting ability for consumer engagement.

Responsibilities

• Design, implement, and optimize performance marketing strategies.
• Analyze campaign performance to optimize ad spend and targeting.
• Manage and mentor a team of media buyers and creative specialists.
• Collaborate on engaging ad creatives and copy.

Skills

B2C paid social advertising

Conversion Rate Optimization (CRO)

Team leadership

Data analysis

Email marketing

Creative strategy

Tools

Meta Ads

TikTok Ads

Job description

A leading digital marketing firm is seeking a Performance Marketing Manager to lead B2C campaigns across Meta and TikTok platforms. The ideal candidate will have over 5 years of experience in managing social ads, a robust understanding of conversion optimization, and the ability to mentor a team. This position offers a competitive salary and a permanent work-from-home setup, with a working schedule aligned with EST hours, providing opportunities for career growth.