B2B Performance Marketing Manager

My Amazon Guy; Poland; On-site; PLN 335,000 - 503,000; Full time

Benefits offered by this job

Competitive salary base

Paid time off

Unlimited access to MAG School courses

Holiday leave

Job summary

A leading digital marketing agency in Poland is seeking a strategic B2B Performance Marketing Manager to drive paid acquisition and demand generation. The ideal candidate will have 3+ years of experience in performance marketing, particularly in B2B lead generation, and must be fluent in Google Ads and Meta platforms. Responsibilities include managing full-funnel campaigns, analyzing performance data, and leading a team of media buyers. This role offers a competitive salary, remote work, and opportunities for professional development.

Qualifications

• 3+ years in performance marketing with a B2B lead generation focus.
• Deep expertise in Google Ads and Meta Ads; TikTok experience is a plus.
• Proven experience managing full-funnel B2B campaigns tied to pipeline and revenue.
• Strong understanding of CRO, landing page optimization, and A/B testing.
• Experience working with CRM systems and marketing attribution.
• Proven leadership experience managing and developing teams.
• Data-driven mindset with strong analytical and optimization skills.
• Excellent communication, organization, and stakeholder management skills.

Responsibilities

• Design, execute, and optimize B2B performance marketing campaigns.
• Manage budgets, bidding strategies, and targeting for maximum ROI.
• Analyze campaign performance using various data sources.
• Leverage attribution models and performance data to guide decisions and forecasting.
• Analyze campaign performance using GA4, ad platform data, CRM insights, and dashboards.
• Continuously test and optimize creatives, audiences, offers, and landing pages.
• Partner with CRO to improve conversion rates across forms, landing pages, and lead flows.
• Develop and validate hypotheses through structured A/B testing.
• Collaborate with creative and content teams to develop high-performing B2B ad creatives and copy.

Skills

Google Ads

Meta Advertising

B2B Lead Generation

Data Analysis

A/B Testing

CRM systems

Leadership

Analytics

Tools

GA4

CRM Systems

Job description

We are seeking a strategic and results-driven B2B Performance Marketing Manager to lead and scale our paid acquisition and demand generation efforts. This role is responsible for driving qualified leads, pipeline growth, and revenue through data-backed performance marketing strategies.

The ideal candidate is highly fluent in Google Ads and Meta (Facebook & Instagram) advertising, with a strong understanding of B2B funnels, attribution, and lifecycle marketing. TikTok experience is a plus. This role sits under the Marketing Department and works closely with Sales, Content, Creative, and CRO teams to ensure consistent, scalable growth.

About My Amazon Guy

My Amazon Guy is a thriving digital marketing agency with over 500+ employees and a diverse range of clients. Our culture is dynamic, rewarding, and innovative. We are dedicated to helping our clients achieve remarkable sales growth on Amazon while ensuring their peace of mind.

Key Responsibilities

Performance & Demand Generation

• Design, execute, and optimize B2B performance marketing campaigns across Google Ads and Meta, focused on lead generation, MQLs, SQLs, and pipeline contribution
• Own full-funnel strategy: awareness, consideration, conversion, and retargeting
• Manage budgets, bidding strategies, targeting, and channel mix to maximize ROI and CAC efficiency
• Leverage attribution models and performance data to guide decisions and forecasting

Analytics & Optimization

• Analyze campaign performance using GA4, ad platform data, CRM insights, and dashboards
• Continuously test and optimize creatives, audiences, offers, and landing pages
• Partner with CRO to improve conversion rates across forms, landing pages, and lead flows
• Develop and validate hypotheses through structured A/B testing
• Collaborate with creative and content teams to develop high-performing B2B ad creatives and copy
• Ensure messaging aligns with ICPs, buyer stages, and sales enablement goals
• Guide creative testing frameworks and scaling strategies

Team Leadership & Operations

• Manage and mentor media buyers and performance marketers
• Support recruitment, onboarding, training, and skill development
• Build scalable workflows, SOPs, and documentation for paid acquisition and lead gen
• Ensure smooth cross-functional collaboration with Sales, RevOps, and Marketing stakeholders
• Stay ahead of B2B performance marketing trends, platform updates, and best practices
• Maintain active certifications on Google Ads and Meta platforms
• Explore emerging channels and formats (TikTok, LinkedIn, YouTube, etc.) where applicable

Requirements

• 3+ years in performance marketing with a strong B2B lead generation focus
• Deep expertise in Google Ads and Meta Ads (TikTok is a plus)
• Proven experience managing full-funnel B2B campaigns tied to pipeline and revenue
• Strong understanding of CRO, landing page optimization, and A/B testing
• Experience working with CRM systems and marketing attribution
• Proven leadership experience managing and developing teams
• Data-driven mindset with strong analytical and optimization skills
• Excellent communication, organization, and stakeholder management skills
• A dual-monitor setup is required (at least 8GB of RAM)
• Must have at least 25 MBPS internet speed
• 40 hours a week, 8 hours a day
• Competitive salary base
• Paid time off and holiday leave plans
• Permanent WFH setup
• Unlimited FREE access to MAG School courses and SOP Library!
• Work schedule is in EST (Monday-Friday only)
• Opportunities for professional development and career advancement