Growth Marketing Lead – Mobile Gaming (UA & ASO)

VGW EU; Kraków; Presencial; PLN 280.000 - 360.000; Jornada completa

Descripción de la vacante

VGW is seeking a Senior Marketing Manager to join the Growth Products team in Poland. You will take full strategic ownership of user acquisition for Monopoly Match, scale performance channels, drive creative strategy and ASO, and bring our marketing capability in-house.

You will coach the CRM Manager, set clear KPIs, align brand, organic and lifecycle marketing with product teams, and build long-term growth roadmaps to boost user quality and ROAS.

Formación

• 7+ years of proven track record managing multi-million-dollar performance marketing budgets.
• Deep user acquisition experience in casual mobile gaming, especially Match-3.
• Strong background in leading creative strategy and ASO.
• Hands-on leadership, with coaching experience and KPI-driven outcomes.
• Ability to design long-term growth roadmaps and translate strategy into execution.

Responsabilidades

• Take full ownership of paid user acquisition strategy across channels, including spend allocation, scaling decisions, and hitting ROAS and payback targets.
• Drive overall creative strategy and App Store Optimization (ASO), steering external partners as execution arms while building internal strategic capability.
• Lead, coach, and support the CRM Manager, setting clear KPIs and translating high-level marketing strategy into actionable operational plans.
• Align brand, organic, and lifecycle marketing initiatives with product teams to deliver a unified, high-performing player experience.

Conocimientos

User acquisition

Mobile marketing

ASO

CRM leadership

Programmatic advertising

Budget management

Team leadership

Descripción del empleo

VGW is seeking a Senior Marketing Manager to join the Growth Products team in Poland. You will take full strategic ownership of user acquisition for Monopoly Match, scale performance channels, drive creative strategy and ASO, and bring our marketing capability in-house.

You will coach the CRM Manager, set clear KPIs, align brand, organic and lifecycle marketing with product teams, and build long-term growth roadmaps to boost user quality and ROAS.