Growth Marketing Enablement Lead for Open Finance

Kraken; Polska; On-site; PLN 180,000 - 240,000; Full time

Job summary

Kraken Consumer is building the next generation of crypto-informed consumer fintech experiences. You will own the marketing product roadmap end to end, turning campaign ideas into shipped product work and influencing how millions discover and return to our products.

You will design and launch tailored experiences across in-app, web, push, email and paid channels, while raising the bar on lifecycle messaging and incentive programs to improve conversion and growth.

Responsibilities

• Own the marketing product roadmap end to end.
• Design and launch tailored campaign experiences across in-app, web journeys, push, email, social and paid.
• Raise the bar on lifecycle messaging so messages are useful and drive conversions.
• Own incentives layer for new and returning users: offers, referrals, deposits, earn campaigns.
• Apply user psychology and sharp UX thinking to identify funnel leaks and run experiments.
• Improve landing page and search performance; make paid and offline channels measurable.
• Partner with marketing, design, engineering and data as the growth owner.

Skills

Growth marketing

Product roadmapping

Campaign design

Lifecycle messaging

A/B testing

Cross-functional collaboration

Job description

Kraken Consumer is building the next generation of crypto-informed consumer fintech experiences. You will own the marketing product roadmap end to end, turning campaign ideas into shipped product work and influencing how millions discover and return to our products.

You will design and launch tailored experiences across in-app, web, push, email and paid channels, while raising the bar on lifecycle messaging and incentive programs to improve conversion and growth.