Growth Leader, Poland - P&L & Performance Marketing

TalentCore; Poland, Eastern Europe, Europe; Hybrid; PLN 350,000 - 620,000; Full time

Job summary

TalentCore is seeking a Head of Growth to drive full Polish market growth and P&L ownership. You will oversee revenue, CAC, and budgets, while hands-on optimizing campaigns across SEM, SEO and paid social.

You’ll lead a team and work closely with product, data, and leadership to turn market opportunities into measurable revenue growth. You must be based in Poland and be fluent in Polish, with a proven track record of growing a business in the Polish market and a strong analytics mindset.

Qualifications

• Native Polish language proficiency
• Currently based in Poland
• Proven experience growing a company or brand in the Polish market
• Demonstrable revenue, bookings, customer, or commercial growth results
• Direct ownership of a growth or marketing P&L
• Performance marketing budget ownership
• SEM / PPC experience
• SEO experience
• Paid social experience
• Strong CAC and unit economics understanding
• Strong commercial mindset
• Experience managing and developing a marketing team
• Strong analytics and data-driven decision-making skills
• Hands-on execution ability
• Deep understanding of Polish consumer behavior

Responsibilities

• Own the Polish growth P&L
• Drive revenue growth and market share expansion in Poland
• Develop and execute the full growth strategy
• Own customer acquisition across performance marketing channels
• Manage SEM / PPC, SEO, paid social, and related acquisition channels
• Optimize CAC, payback periods, conversion, and channel efficiency
• Build and manage growth forecasts and budgets
• Identify underperforming channels and make data-driven investment decisions
• Launch, test, and scale new acquisition initiatives
• Improve funnel performance across discovery, consideration, and conversion
• Use consumer insights to adapt strategy to the Polish market
• Build growth plans around local trust, decision-making, and buying behavior
• Lead and develop the marketing team
• Stay hands-on with campaigns and execution
• Collaborate with product, commercial, data, and leadership teams
• Translate market opportunities into measurable revenue growth
• Evaluate performance using commercial outcomes rather than vanity metrics

Skills

Polish language proficiency

Based in Poland

Growth/Marketing P&L ownership

Revenue/ CAC/ growth results

Performance marketing budget ownership

SEM / PPC experience

SEO experience

Paid social experience

Analytics and data-driven decisioning

Hands-on execution

Polish consumer behavior understanding

Marketing team leadership

Commercial mindset

Tools

Google Ads

Meta Ads

SEM

PPC

SEO

Paid Social

Google Analytics

Performance Marketing

Growth Analytics

Attribution

Conversion Optimization

CAC

LTV

CRM

Mobile Acquisition

App Growth

Job description

TalentCore is seeking a Head of Growth to drive full Polish market growth and P&L ownership. You will oversee revenue, CAC, and budgets, while hands-on optimizing campaigns across SEM, SEO and paid social.

You’ll lead a team and work closely with product, data, and leadership to turn market opportunities into measurable revenue growth. You must be based in Poland and be fluent in Polish, with a proven track record of growing a business in the Polish market and a strong analytics mindset.