Growth-Focused User Acquisition Manager

Jobgether; Polonia; A distancia; PLN 120.000 - 180.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Flexible hours

Remote work option

Learning budget

Paid annual leave

Medical support

Descripción de la vacante

Brainer is seeking a User Acquisition Manager based in Poland to own paid acquisition campaigns, primarily on Meta Ads, driving sustainable growth, profitability, and efficient user acquisition for a cognitive development platform. You will partner with Creative Marketing, Analytics, and Product to test, optimize, and scale campaigns across channels, exploring new platforms and strategies.

The role emphasizes data-driven decision making, A/B testing, and continuous optimization to improve CPA,

Formación

• 1+ year managing Meta Ads campaigns in product or subscription-based environments.
• Proven impact with paid acquisition and growth.
• Strong grasp of CPA, ROAS, CTR, CVR, retention, and LTV.

Responsabilidades

• Plan, launch, and scale Meta ad campaigns focusing on sustainable growth.
• Manage budgets, bidding, and audience segmentation to improve efficiency.
• Analyze results and identify growth opportunities using data-driven insights.
• Collaborate with Creative Marketing to test and optimize creatives.
• Design and run structured A/B tests across creatives, audiences, and placements.
• Monitor KPIs (CPA, ROAS, CTR, CVR, retention, LTV) and adjust strategies.
• Improve attribution models and tracking accuracy with analytics teams.
• Identify underperforming campaigns and implement optimizations.
• Stay updated on Meta platform changes and new channels (TikTok, Snapchat).
• Proactively test additional channels to scale growth.
• Share insights with stakeholders to support marketing objectives.

Conocimientos

Meta Ads

A/B testing

Campaign optimization

Analytics

Budget management

Digital marketing

English proficiency

Herramientas

GA4

Amplitude

Tableau

Descripción del empleo

Brainer is seeking a User Acquisition Manager based in Poland to own paid acquisition campaigns, primarily on Meta Ads, driving sustainable growth, profitability, and efficient user acquisition for a cognitive development platform. You will partner with Creative Marketing, Analytics, and Product to test, optimize, and scale campaigns across channels, exploring new platforms and strategies.

The role emphasizes data-driven decision making, A/B testing, and continuous optimization to improve CPA,