Growth-Focused Performance Marketing Manager

Boldin; Polska; Híbrido; PLN 548.000 - 684.000; Jornada completa

Descripción de la vacante

Boldin is seeking a Senior Performance Marketing Manager to own paid user acquisition end to end and optimize channel mix. You will manage the paid budget, guide testing, and expand into new channels based on data.

You will work hands-on in accounts, craft copy, set up landing-page tests, and report results to hit CAC targets. You will collaborate with data, product, lifecycle, and creative teams to continuously improve landing pages, funnels, and overall ROAS.

Formación

• 6+ years in performance marketing or paid acquisition in a consumer/B2C environment.
• Hands-on operator experience in Google Ads and paid social; you run accounts yourself.
• Experience managing a paid budget of at least $1M annually with clear results.
• Strong analytics, able to pull numbers from BI or data warehouses.
• Understanding of attribution, incrementality, and measurement limits.
• Experience with subscription or freemium models and downstream revenue focus.
• CRO instincts and landing page testing experience.
• Strong written communication for leadership audiences.

Responsabilidades

• Own paid acquisition strategy and execution across all channels with SEM and paid social as core.
• Manage paid media budget, allocate across channels, and optimize spend efficiency.
• Run end-to-end campaign management: strategy, build, launch, optimize, analyze, report.
• Improve account performance via keyword work, ad copy tests, and structure/bid improvements.
• Establish a testing cadence for ads, formats, audiences, targeting, and landing pages.
• Collaborate with product and design to improve landing pages and funnels.
• Track CAC, LTV:CAC, CPA, ROAS; tie spend to registrations and revenue.
• Analyze audience and placements to find new opportunities; cut inefficiencies.
• Report weekly on performance and test results; inform future strategy.
• Coordinate with data team on attribution and tracking; flag issues.

Conocimientos

Performance marketing strategy

Budget management

Data analysis

Attribution & measurement

Landing page CRO

Clear written communication

Campaign optimization

Cross-channel planning

Strategic testing

Leadership collaboration

Herramientas

Google Ads

Meta Ads (Facebook/Instagram)

Reddit Ads

LinkedIn Ads

YouTube Ads

TikTok Ads

Descripción del empleo

Boldin is seeking a Senior Performance Marketing Manager to own paid user acquisition end to end and optimize channel mix. You will manage the paid budget, guide testing, and expand into new channels based on data.

You will work hands-on in accounts, craft copy, set up landing-page tests, and report results to hit CAC targets. You will collaborate with data, product, lifecycle, and creative teams to continuously improve landing pages, funnels, and overall ROAS.