Google Analytics & GTM Specialist (F/M)

Lyreco Group (Italy); Województwo pomorskie; Hybrid; PLN 120,000 - 180,000; Full time

Benefits offered by this job

Hybrid work model

Pension plan

Personal growth budget

Competitive salary

Job summary

Lyreco Group is seeking a Google Analytics & GTM Specialist to strengthen data-driven decision-making across our eCommerce platforms. You will partner with Product Owners, developers and stakeholders to ensure accurate analytics data and actionable insights.

The role involves designing measurement plans, implementing tracking via GTM, maintaining dashboards in Power BI, and continuously improving data governance. English fluency and SQL knowledge are required.

Qualifications

• 3+ years of experience as an eCommerce Data Analyst or similar role.
• Strong expertise in Google Analytics (GA4) and Google Tag Manager.
• Advanced Excel skills.
• Working knowledge of SQL.
• Experience with data visualization tools (Power BI).
• Knowledge of BigQuery is a plus.
• Familiarity with Hotjar or Microsoft Clarity is a plus.
• Excellent communication and presentation skills.

Responsibilities

• Design and maintain measurement plans aligned with business needs.
• Implement and manage tracking via Google Tag Manager (GTM).
• Ensure proper documentation of tracking setups and data flows.
• Support testing phases and validate data layer implementations.
• Troubleshoot and resolve technical tracking issues.
• Analyze behavioral, transactional and customer data to identify trends and opportunities.
• Build and maintain dashboards and reporting solutions (Power BI).
• Provide actionable insights to improve customer journey and conversion.

Skills

Fluent English

Analytical thinking

Stakeholder management

Curiosity & learning

Education

Degree in Digital Marketing, Data Analytics, Mathematics or Computer Science

Tools

Google Analytics GA4

Google Tag Manager

Power BI

SQL

BigQuery

Hotjar

Microsoft Clarity

Job description

Are you excited for your new career adventure? As a Google Analytics & GTM Specialist H/F you will play a key role in enhancing data quality, improving tracking capabilities and supporting data-driven decision-making across our eCommerce platforms.

About Lyreco

The Lyreco Group is the European leader and the third largest distributor of workplace products and services in the world. A privately-owned company since 1926, Lyreco is now present in 25 countries, operating in 40 different countries across the globe.

A global workplace solutions company with 10,000 employees, Lyreco’s mission is to delivery sustainably, what any workplace needs, so its people can focus on what matters most. We are pioneers, today and tomorrow, in delivering what any workplace needs, from workplace products, to services, anywhere you work. We are active in the areas of office supplies, print services and consumables, PPE and safety solutions, coffee and catering, hygiene and cleaning, furniture and ergonomics solutions, and wellbeing services.

To learn more about Lyreco – see our career website here

What We Offer

As part of the Group Digital Commerce team, you will play a key role in strengthening our data-driven approach to eCommerce performance. In this position, you will act as a true business partner to Product Owners, developers and business stakeholders, ensuring the reliability, accuracy and usability of web analytics data. You will contribute to improving customer experience and business performance by transforming complex datasets into clear, actionable insights.

Your missions:

Web Analytics & Tracking Implementation

• Design and maintain measurement plans aligned with business needs
• Implement and manage tracking via Google Tag Manager (GTM)
• Ensure proper documentation of tracking setups and data flows
• Support testing phases and validate data layer implementations
• Troubleshoot and resolve technical tracking issues

Analytics & Reporting

• Analyze behavioral, transactional and customer data to identify trends and opportunities
• Build and maintain dashboards and reporting solutions (e.g. Power BI)
• Provide actionable insights to improve customer journey and conversion
• Deliver ad-hoc analyses to support business decisions and strategic initiatives

Tools & Support

• Manage and maintain Google Analytics (GA4) and GTM environments
• Support internal stakeholders in using analytics tools effectively
• Contribute to the continuous improvement of data usage across teams

Governance & Continuous Improvement

• Ensure compliance with data governance standards and IT policies
• Monitor industry trends and continuously improve tracking and analytics practices

Your Profile

• 3+ years of experience as an eCommerce Data Analyst or similar role
• Strong expertise in Google Analytics (GA4) and Google Tag Manager
• Degree in Digital Marketing, Data Analytics, Mathematics, Computer Science or related field
• Advanced Excel skills
• Working knowledge of SQL
• Experience with data visualization tools (e.g. Power BI)
• Knowledge of BigQuery is a plus
• Familiarity with tools such as Hotjar, Microsoft Clarity or equivalent is a plus
• Strong analytical and problem-solving mindset
• Curiosity and continuous learning attitude
• Business-oriented with a strategic vision
• Excellent communication and presentation skills
• Ability to prioritize and manage multiple topics with attention to detail
• Team player with strong stakeholder management skills
• Fluent English (written and spoken)

Reasons to join Lyreco:

• A full- time job in a dynamic, passionate, international team
• Possibility to join internal accelerator program
• Competitive salary
• Hybrid work model
• Pension plan
• Personal growth budget

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