Google Ads Media Buyer

Cohypes

Polska

Hybrid

PLN 195,000 - 340,000

Full time

4 days ago

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Benefits offered by this job

100% remote work

20 days vacation

Training budget

Creative freedom

Supportive team

Job summary

Cohypes is seeking a strategic, data-driven Google Ads Media Buyer to lead our growth across Search, Shopping, YouTube, Display, and Performance Max. You’ll bridge technical media buying with high-level creative strategy to drive scalable results.

This role manages the full user journey, collaborating with our creative and CRO teams to build high-converting funnels—from hook to pre-sell page to checkout. You’ll test bold angles to capture attention and improve ROI.

Qualifications

2+ years of proven experience in Google Ads media buying.
Proven track record managing large monthly budgets and scaling spend while maintaining CPAs.
Creative-first mindset with experience in testing frameworks.
Technical proficiency with GA4, GTM, enhanced conversions, and custom event tracking.
Ecommerce fluency: ROAS, CPA, AOV, MER, LTV.
Funnel expertise: advertorials and pre-sell pages optimization.
Platform versatility: YouTube ads experience is a plus.
Analytical skills to interpret data for audience opportunities.

Responsibilities

Own the Google ecosystem: manage campaigns end-to-end across Search, Shopping, YouTube, Display, and PMax.
Drive creative strategy by collaborating with the creative team to develop compelling ad content and test hooks and angles.
Optimize the full funnel with CRO and funnel teams to boost AOV and conversion rates.
Execute structured A/B testing across creatives, audiences, bidding strategies, and funnel steps.
Data-driven decision making: monitor ROAS, CPA, CVR, MER, LTV using GA4 and GTM.
Budget & pacing management: oversee large monthly budgets and pacing for efficiency.
Master audience intelligence: build advanced audience strategies using custom segments, affinity, in-market, remarketing, lookalikes.
Stay ahead of the curve by monitoring industry trends and new ad formats.

Skills

Media buying

Budget management

Data analysis

Funnel optimization

Audience strategy

Performance marketing

Tools

GA4

Google Tag Manager

Enhanced conversions

Custom event tracking

Job description

ABOUT COHYPES

At Cohypes, we grow and scale multiple brands in the health, beauty, and wellness space. We don't just "run ads"; we build brands that resonate. As we continue to diversify our traffic sources and scale our reach, we're looking for a versatile Google Ads expert who is excited to take ownership of the entire Google ecosystem.

We believe great work happens when people feel valued. Here, your perspective matters, your ideas are welcome, and your voice has a real impact on how we grow. You'll join a supportive team that encourages collaboration, open communication, and genuine trust.

ABOUT THE POSITION

We're seeking a strategic, data-driven Google Ads Media Buyer to lead our growth efforts across Search, Shopping, YouTube, Display, and Performance Max. You aren't just a "button pusher" - you are a growth architect who bridges the gap between technical media buying and high-level creative strategy.

This role is about managing the entire user journey. You will work closely with our creative and CRO teams to build high-converting funnels - optimizing everything from the initial "hook" to the pre-sell page and final checkout. Your decisions will directly impact our ability to scale, and we actively encourage you to test bold angles and propose better ways to capture attention.

WHAT YOU'LL DO

Own the Google Ecosystem: Lead performance campaigns end-to-end, including planning, execution, and scaling across Search, Shopping, YouTube, Display, and PMax.
Drive Creative Strategy: Collaborate with the creative team to develop compelling ad content. You'll iterate on "hooks," angles, and formats to ensure our brands stand out in a crowded feed.
Optimize the Full Funnel: Work with CRO and funnel teams to improve advertorials, pre-sells, and landing pages to boost AOV and conversion rates.
Execute Structured Testing: Build and run structured A/B tests across creatives, audiences, bidding strategies, and funnel steps to unlock new growth.
Data-Driven Decision Making: Monitor and interpret key metrics (ROAS, CPA, CVR, MER, LTV) to guide decisions, utilizing high-quality tracking via GA4 and GTM.
Budget & Pacing Management: Manage large monthly advertising budgets and campaign pacing to ensure optimal performance and efficiency.
Master Audience Intelligence: Build advanced audience strategies utilizing custom segments, affinity, in-market, remarketing, and lookalikes.
Stay Ahead of the Curve: Constantly monitor industry trends, new ad formats, and progressive e-commerce techniques to keep Cohypes at the forefront of digital advertising.

WHAT WE'RE LOOKING FOR

2+ years of proven experience in media buying on Google Ads with a performance-oriented approach.
Proven track record in managing large monthly advertising budgets and scaling spend while maintaining/improving CPAs.
Creative-First Mindset: Experience with creative testing frameworks and a comfort level in helping guide the creation of high-performing assets.
Technical Proficiency: Strong command of GA4, Google Tag Manager, enhanced conversions, and custom event tracking.
Ecommerce Fluency: Deep understanding of ecommerce metrics (ROAS, CPA, AOV, MER, LTV) and how they interact.
Funnel Expertise: Experience working with advertorials, pre-sell pages, and understanding how to optimize the post-click experience.
Platform Versatility: Strong working knowledge of YouTube advertising is a significant plus.
Analytical Skills: Ability to interpret data to find audience opportunities and competitor trends.

SALARY & SWEETENERS

Salary: 4,000 - 7,000 EUR/Month GROSS (Open to discussion based on your skills and competencies).