eCommerce Media Buyer (Google Ads, YouTube, Native)

ScaleJet | eCommerce Recruitment agency; Warszawa; On-site; PLN 180,000 - 300,000; Full time

Benefits offered by this job

Meta cross-channel

Policy navigation in health/nutrition

Attribution platforms

DTC scale

Job summary

Folqs is seeking an experienced Media Buyer to own and scale YouTube and native acquisition channels, plus Google Ads. You will test angles, optimize funnels, and drive profitable ad spend in a fast-growing DR-led program.

You will work with copywriters and video editors on VSL concepts, headlines, and advertorial angles, focusing on cold-traffic DR funnels and aggressive scaling.

Qualifications

• 3+ years of hands-on media buying in ecommerce/DR.
• Experience managing large ad spend and scaling campaigns.
• Deep YouTube Ads expertise with cold-traffic VSLs.
• Hands-on native platforms like Taboola/Outbrain/Revcontent.

Responsibilities

• Own YouTube at scale: build, manage, and scale cold-traffic campaigns with optimization strategies.
• Scale native funnels: manage Taboola/Outbrain/Revcontent campaigns and testing.
• Manage full-funnel Google Ads: Search, Shopping, Performance Max, Display, with retargeting.
• Optimize Merchant Center feeds and tracking via GTM/GA4.
• Collaborate on creative strategy with copywriters and video editors.
• Test and analyze: run A/B tests, monitor CAC/ROAS and spend efficiency daily.

Skills

YouTube Ads

Native Advertising

Google Ads

VSLs

Long-form pages

Performance marketing

Data analysis

AI tools

Tools

Taboola

Outbrain

Revcontent

GTM

GA4

Merchant Center

Job description

About Us

We are Folqs, a fast-growing direct-to-consumer supplement brand specializing in premium health and wellness products across the United States. We heavily leverage high-converting Direct Response (DR) mechanics, running cold traffic through custom VSLs, long-form landing pages, and advertorial funnels to scale rapidly.

About Us

We are Folqs, a fast-growing direct-to-consumer supplement brand specializing in premium health and wellness products across the United States. We heavily leverage high-converting Direct Response (DR) mechanics, running cold traffic through custom VSLs, long-form landing pages, and advertorial funnels to scale rapidly.

Role Overview

We are looking for an experienced Media Buyer to take full ownership of scaling our YouTube and native acquisition channels alongside Google Ads. You will work closely with our team to test angles, optimize funnels, and scale profitable ad spend.

This is not a traditional Search-and-Shopping-only PPC role. YouTube is a primary growth engine for us, and Native (Taboola, Outbrain, Revcontent) is our secondary pillar. If you specialize in cold-traffic DR funnels, VSL testing, advertorial-to-checkout flows, and aggressive scaling, this is built for you.

What You'll Do

• Own YouTube at scale: Build, manage, and scale cold-traffic YouTube campaigns—optimizing campaign structure, placement strategy, creative hooks, and view-through vs. click attribution.
• Scale native funnels: Plan, launch, and optimize native campaigns across Taboola, Outbrain, and Revcontent - managing publisher bids, blocklists, headline/thumbnail testing, and advertorial alignment.
• Manage full-funnel Google Ads: Build and optimize Google campaigns across Search, Shopping, Performance Max, Display, and Demand Gen, maintaining strict brand defense and retargeting logic.
• Optimize Merchant Center & tracking: Oversee Google Merchant Center feeds, policy compliance, and server-side/conversion tracking setups (GTM, GA4, and multi-touch attribution tools).
• Collaborate on creative strategy: Brief and collaborate with copywriters and video editors on fresh VSL concepts, native headlines, visual hooks, and advertorial angles.
• Test & analyze continuously: Execute systematic A/B tests across ad copy, video angles, bidding strategies, and landing page flows. Monitor CAC, ROAS, and overall spend efficiency daily.

Requirements

• 3+ years of hands-on media buying experience in eCommerce / Direct Response (DTC background preferred).
• Proven track record managing $50k+/month in profitable ad spend.
• Deep YouTube Ads expertise: Demonstrable experience driving cold traffic on YouTube at scale using VSLs and long-form video.
• Hands-on native experience: Proven capability building and optimizing campaigns on Taboola, Outbrain, or similar native platforms.
• Funnel mastery: Strong working knowledge of advertorials, long-form landing pages, and direct-to-checkout flows.
• Google Ads & GMC proficiency: Solid expertise with Performance Max, Google Shopping, keywords, and Merchant Center feed management.
• Time zone overlap: Minimum 6-hour daily overlap with US Eastern Time (10:00 AM–4:00 PM ET).
• Language skills: Proficient in English (written and verbal) for clear team collaboration.
• AI & data fluency: Daily use of AI tools for research, ideation, and rapid workflow execution, combined with strong data analysis capabilities.

BONUS POINTS

• Background running Meta alongside Google/YouTube/Native campaigns.
• Experience navigating policy restrictions in the supplement, health, or beauty niches.
• Hands-on experience with attribution platforms (Triple Whale, Northbeam, etc.).
• Proven experience scaling DTC brands from six to seven figures per month.