Global Portfolio Brand & Media Director

Lever, Inc.; Warszawa; On-site; PLN 180,000 - 300,000; Full time

Job summary

OLX is building a central home for brand, media and creative production across our portfolio, seeking a senior brand leader to own strategy for the group, run our core brand end-to-end across three markets, and lead the launch of a new corporate brand.

You will manage media strategy and investment across the group, oversee an in-house studio with local-language capability, and shape brand governance and measurement to drive growth.

Qualifications

• Senior leadership for multiple brands in a portfolio
• Experience building or overhauling brand architecture across brands
• Experience launching a corporate/holding brand at scale
• Strong governance: codes, verbal identity, approvals
• Ability to commission and challenge a brand tracking partner
• Media strategy, planning and investment at scale, incl. major contracts
• Experience building/leading an in-house studio or significant in-housing
• PR experience in a public-facing business
• Fluent in English

Responsibilities

• Brand strategy and architecture for the full portfolio.
• The codes, tone of voice, approval process and measurement standards every brand is held to.
• Direct management of our core consumer brand across three markets.
• The launch and rollout of a new corporate brand.
• Social and community for core brand and for the categories without a brand of their own.
• Media strategy, planning and investment across the group, including channel strategy and negotiation.
• The central media buying desk.
• An in-house creative studio - creative, content, design and production, with local-language capability.
• The agency roster and the in-housing programme that consolidates it.

Skills

Brand leadership

Multi-brand experience

Brand governance

Brand measurement

Media planning

In-house studio

Agency in-housing

PR experience

English fluent

Job description

OLX is building a central home for brand, media and creative production across our portfolio, seeking a senior brand leader to own strategy for the group, run our core brand end-to-end across three markets, and lead the launch of a new corporate brand.

You will manage media strategy and investment across the group, oversee an in-house studio with local-language capability, and shape brand governance and measurement to drive growth.