Global Brand & Media Strategy Leader

Lever, Inc.; Polska; Hybrid; PLN 320,000 - 520,000; Full time

Job summary

OLX is building a central home for brand, media and creative production across 11 brands and 7 countries. You will set strategy for every brand, run the core brand end-to-end, lead the launch of a new corporate brand, and own media planning and an in-house studio.

We seek senior brand leadership with experience in multi-brand architecture, governance and large-scale brand programmes, plus fluency in English.

Qualifications

• Senior brand leadership in a multi-brand or portfolio business.
• Experience building or overhauling a brand architecture across multiple brands.
• Experience launching a corporate or holding brand at scale.
• Strong command of brand governance and verbal identity.
• Strong brand measurement and ability to challenge trackers.
• Experience in media strategy, planning and large-contract negotiations.
• Experience building or running an in-house creative studio or significant in-housing.
• PR experience in a business with public exposure.
• Proven track record of building new capabilities beyond improvements.

Responsibilities

• Brand strategy and architecture for the full portfolio with clear roles.
• Define codes, tone of voice, approvals and measurement standards.
• Direct management of core consumer brand across three markets.
• Launch and rollout of a new corporate brand.
• Oversee social and community for core brand and categories.
• Lead media strategy, planning and investment across the group.
• Manage central media buying desk.
• Run an in-house creative studio with local-language capability.
• Oversee agency roster and in-housing programme.

Skills

Senior brand leadership

Brand architecture

Corporate/holding brand launch

Brand governance

Brand measurement

Media strategy & investment

In-house creative studio

Public relations experience

Fluent in English

Job description

OLX is building a central home for brand, media and creative production across 11 brands and 7 countries. You will set strategy for every brand, run the core brand end-to-end, lead the launch of a new corporate brand, and own media planning and an in-house studio.

We seek senior brand leadership with experience in multi-brand architecture, governance and large-scale brand programmes, plus fluency in English.