Global Brand Naming Specialist — Hybrid

EY; Katowice; Hybrid; PLN 120,000 - 180,000; Full time

Benefits offered by this job

Continuous learning

Flexible work options

Transformative leadership

Diverse and inclusive culture

Job summary

EY GDS Poland is seeking a meticulous Naming Coordinator to support the Global Brand Identity and Protection Senior Manager. You will manage research, review and approval processes for EY product and solution names, working with lawyers and senior EY leaders to assess IP risks and refine name candidates.

You’ll collaborate with BMC and legal teams across time zones, handling multiple naming requests and delivering concise recommendations.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• Minimum 5 years of experience in marketing, qualitative research, market analysis or related field (including internships).
• Excellent written and verbal communication abilities.
• Ability to manage dozens of naming requests at once across review stages.
• Balance competing stakeholder expectations and navigate sensitive situations.
• Familiarity with AI tools, including prompt development and validation of AI-generated outputs.
• Able to adapt to multiple demands, shifting priorities, ambiguity and rapid change.
• Strong problem-solving skills.

Responsibilities

• Triaging and assessing naming requests for alignment with brand principles.
• Name refinement with cross-functional teams.
• Coordinate with BMC teams to align with service lines and regional offerings.
• Collaborate with research to assess IP risks of name candidates.
• Support ad hoc research and synthesize findings into concise summaries.
• Present findings and recommendations to global brand leaders and lawyers.
• Maintain organized records of requests, findings and final names.

Skills

Cross-functional

Multitasking

Project management

Curious mindset

Concise communication

English proficiency

AI tools familiarity

Education

Bachelor's degree in Marketing/Business/Communications

Tools

Microsoft 365

Excel

Teams

ServiceNow

Job description

EY GDS Poland is seeking a meticulous Naming Coordinator to support the Global Brand Identity and Protection Senior Manager. You will manage research, review and approval processes for EY product and solution names, working with lawyers and senior EY leaders to assess IP risks and refine name candidates.

You’ll collaborate with BMC and legal teams across time zones, handling multiple naming requests and delivering concise recommendations.