Brand Naming Coordinator

Ernst & Young Advisory Services Sdn Bhd; Katowice; On-site; PLN 120,000 - 170,000; Full time

Benefits offered by this job

Continuous learning

Diverse and inclusive culture

Global collaboration opportunities

Structured career development

Job summary

EY GDS Poland is seeking a detail-oriented Naming Coordinator to support the Global Brand Identity and Protection Senior Manager in managing a naming requests process. You’ll work with lawyers and EY leaders to review, refine and approve name candidates, documenting decisions along the way.

This role requires strong research and analytical skills, collaboration across BMC teams, and the ability to manage multiple naming requests across time zones.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• Minimum 5 years of experience in marketing, qualitative research, market analysis or related field (internships included).
• Excellent written and verbal communication abilities.
• Ability to manage dozens of naming requests at once, each at various stages.
• Ability to balance competing stakeholder expectations and navigate sensitive situations.
• Familiarity with AI tools, including prompt development and validation of AI-generated outputs.
• Flexibility to adjust to multiple demands, shifting priorities, ambiguity and rapid change.
• Strong problem-solving skills.
• Comfort with delivering constructive feedback, including rationale for rejections.
• Familiarity with IP considerations is a plus.
• Proficiency in Microsoft M365 including Teams and Excel.
• Familiarity with ServiceNow ticketing system is a plus.
• Flexibility to support various global time zones.

Responsibilities

• Triaging and assessing naming requests for brand alignment and timely stakeholder communication.
• Name refinement with cross-functional teams to fit brand strategy.
• Coordination with BMC teams to align with service lines and offerings.
• Research management with a colleague to assess IP risks.
• Ad hoc research: partly automated research, synthesize findings, concise summaries.
• Present findings and recommendations to global brand leaders and lawyers.
• Documentation and reporting: maintain records of requests, findings, decisions, names.

Skills

Cross-functional collaboration

Multitasking

Drafting & managing naming requests

Stakeholder management

AI tools familiarity

Prompt development & validation

Independent decision-making

Education

Bachelor’s degree in Marketing, Business, Communications

Tools

Microsoft 365 (Teams, Excel)

ServiceNow ticketing system

Job description

Let us introduce you the job offer by EY GDS Poland – a member of the global integrated service delivery center network by EY.

The opportunity

At EY, you’ll have the chance to build a career as unique as you are, with the global scale, support, inclusive culture and technology to become the best version of you. Join us and build an exceptional experience for yourself, and a better working world for all.

Global Brand & Creative Team is key part of Brand, Marketing and Communications (BMC), responsible for architecting a global, distinctive EY brand; supporting teams across the business and across the world in delivering a consistent and impactful brand to market; developing key global cross-service line and cross-industry campaigns to support EY business objectives around technology and sustainability; and providing the brand guardrails and agency ecosystem to support it all.

We are looking for a detail-oriented and enthusiastic Naming Coordinator to support the Global Brand Identity and Protection Senior Manager in managing a research, review and approval process for EY product and solution names. This role is ideal for a candidate with strong research and analytical skills who is eager to gain valuable experience in intellectual property, brand management, product naming and project management. The Naming Coordinator will gain experience working with lawyers and senior EY leaders to manage a complex intellectual property portfolio. The role will focus on managing requests for product and solution names, collaborating with colleagues to refine those names, and coordinating with various BMC and legal teams to review and approve name candidates and document those approvals.

Your key responsibilities

• Triaging and Assessing Naming Requests: Review and prioritize incoming requests for product and solution names for alignment with our brand principles, ensuring timely responses and effective communication with stakeholders.
• Name Refinement: Collaborate with cross-functional teams to refine and finalize product names that align with brand strategy and market positioning.
• Coordination with BMC Teams: Work closely with other BMC colleagues to ensure alignment with existing service line, sector and Regional commercial offerings and reduce duplication of efforts.
• Research Management: Collaborate with a research colleague who is tasked with investigating commercial uses of name candidates. Assess intellectual property risks associated with each name.
• Ad Hoc Research Support: Support ad hoc research activities by conducting partly automated research, analyzing data from multiple sources, synthesizing findings and preparing concise summaries and recommendations.
• Presentation of Findings: Compile research findings and present recommendations to global brand leaders and lawyers in the global General Counsel's Office.
• Documentation and Reporting: Maintain organized records of name requests, research findings, decisions and final approved names.

Skills and attributes for success

• A track record in cross-functional collaboration
• Strong multitasking and organizational skills
• An ability to simultaneously manage multiple projects with competing deadlines
• A collaborative and curious mindset
• The ability to synthesize information and present it succinctly
• Excellent oral and written English communication skills
• Strong decision-making skills and the ability to handle context-dependent matters independently
• Familiarity with AI tools, including the ability to create effective prompts, critically assess outputs and refine findings to mitigate inaccuracies or hallucinations

To qualify for the role, you must have

• Bachelor’s degree in Marketing, Business, Communications, or a related field
• Minimum 5 years of experience in marketing, qualitative research, market analysis or a related field (internships included)
• Excellent written and verbal communication abilities
• Ability to manage dozens of naming requests at once, each one in various stages of review
• Ability to balance competing stakeholder expectations and navigate sensitive situations
• Familiarity with AI tools, including prompt development and validation of AI-generated outputs
• Flexibility to adjust to multiple demands, shifting priorities, ambiguity and rapid change
• Strong problem-solving skills
• Comfort with delivering constructive feedback, including the rationale for any rejection of naming candidates
• Familiarity with intellectual property considerations is a plus
• Proficiency in Microsoft M365 including Teams and Excel
• Familiarity with ServiceNow ticketing system is a plus
• Flexibility to support various global time zones

What we offer

EY Global Delivery Services (GDS) is a dynamic and truly global delivery network. We work across nine locations – Argentina, Hungary, India, the Philippines, Poland, Sri Lanka, Mexico, Spain and the United Kingdom – and with teams from all EY service lines, geographies and sectors, playing a vital role in the delivery of the EY growth strategy. From accountants to coders to advisory consultants, we offer a wide variety of fulfilling career opportunities that span all business disciplines. In GDS, you will collaborate with EY teams on exciting projects and work with well-known brands from across the globe. We’ll introduce you to an ever-expanding ecosystem of people, learning, skills and insights that will stay with you throughout your career.

• Continuous learning: You’ll develop the mindset and skills to navigate whatever comes next.
• Success as defined by you: We’ll provide the tools and flexibility, so you can make a meaningful impact, your way.
• Transformative leadership: We’ll give you the insights, coaching and confidence to be the leader the world needs.
• Diverse and inclusive culture: You’ll be embraced for who you are and empowered to use your voice to help others find theirs.

About EY

EY | Building a better working world

EY exists to build a better working world, helping to create long-term value for clients, people and society and build trust in the capital markets.

Enabled by data and technology, diverse EY teams in over 150 countries provide trust through assurance and help clients grow, transform and operate.

Working across assurance, consulting, law, strategy, tax and transactions, EY teams ask better questions to find new answers for the complex issues facing our world today.

The exceptional EY experience. It’s yours to build.

In compliance with the requirements of the Whistleblower Protection Act, our company has established the Procedure for reporting breaches of law and undertaking appropriate follow-up actions. Any misconduct should be reported through the EY Ethics Hotline.

EY refers to the global organization, and may refer to one or more, of the member firms of Ernst & Young Global Limited, each of which is a separate legal entity. Ernst & Young Global Limited, a UK company limited by guarantee, does not provide services to clients.