Brand Architect & Growth Leader

GoMining; Poland; Hybrid; PLN 260,000 - 420,000; Full time

Benefits offered by this job

Professional growth: courses, and英语学习

Remote or hybrid format with flexible"

Up to 20 vacation days + 8 holidays +

Performance reviews and awards

International team retreats

Job summary

GoMining is seeking a Brand Director who will own the brand end-to-end, shaping strategy, creative direction, content and community across markets. You will pair with a Consumer Research Manager to baseline the brand and measure success.

The role demands executive-level vision, strong data-driven decision making and the ability to lead agencies and internal teams globally. Fluent English required.

Qualifications

• 8+ years in brand, brand strategy or brand marketing, including 3+ years at director level with team ownership.
• Built or rebuilt a brand platform from research and driven brand meaning, not just a logo refresh.
• Strong consumer brand background in fintech, consumer tech or fast-growing brands with trust challenges.
• Genuine creative judgement to direct designers, writers and film and explain why something isn’t good enough.
• Experience owning content and community as part of a brand, not silos.
• Comfortable with research and measurement, and able to argue with data.
• Experience managing agencies and meaningful brand budgets.
• Fluent English; excellent verbal and written communication.

Responsibilities

• Own and develop the brand platform: positioning, purpose, personality, promise, and brand architecture across GoMining products and sub-brands.
• Build the brand strategy on research, not opinion — in partnership with Consumer Research, using brand health, brand lift and U&A data.
• Define the role of trust and credibility in a category where scepticism is the default, and build the brand response to it.
• Own brand expression and the standard it is held to: visual and verbal identity, brand guidelines, tone of voice across markets and languages.
• Own the content strategy — what we publish, why, for whom, and how it compounds.
• Own community strategy and its integration with brand: how community becomes an owned brand asset rather than a support channel.
• Set the creative brief standard for the company and hold the bar on everything that ships with our logo on it.
• Lead 360 campaigns, brand activations for major partnerships and collaborations, including sports and premium brand partnerships.
• Manage creative and brand agencies, external partners and brand budgets.
• Define brand KPIs with Research and report them into the marketing OKR cycle.

Skills

Brand strategy

Creative leadership

Data-driven decision making

Agency management

Content strategy

Community management

Cross-market communication

English proficiency

Job description

GoMining is seeking a Brand Director who will own the brand end-to-end, shaping strategy, creative direction, content and community across markets. You will pair with a Consumer Research Manager to baseline the brand and measure success.

The role demands executive-level vision, strong data-driven decision making and the ability to lead agencies and internal teams globally. Fluent English required.