Social Media Manager

G2A Group; Warszawa; On-site; PLN 120,000 - 180,000; Full time

Benefits offered by this job

Hybrid/Remote work

Welcome pack

Discount codes

Job summary

G2A.COM is hiring a Social Media Manager to lead its global social media strategy across platforms such as Instagram, TikTok, Discord, Twitch, YouTube, X and Facebook. You will grow the gaming community, craft engaging content plans, analyze performance, and collaborate with Brand, PR, and Performance Marketing teams to drive business impact.

You should have at least 4 years of experience in social media, a passion for gaming, and a data-driven mindset.

Qualifications

• 4+ years in Social Media, Community Management, or Digital Marketing in gaming/digital entertainment.
• Experience with gaming communities and content creators across international markets.
• Fluent English written and spoken; strong written communication in English.

Responsibilities

• Create and execute a global social media strategy for G2A.COM across key platforms.
• Grow presence on Instagram, TikTok, Discord, Twitch, YouTube, X, Facebook and beyond.

Skills

Social media strategy

Community management

Gaming industry

Influencer coordination

Analytical mindset

Tools

Hootsuite

Sprout Social

Brandwatch

Google Analytics

Job description

G2A.COM is the world's largest marketplace for digital entertainment. On our platform, over 35 million people from 180 countries have already purchased more than 145 million digital items. Why? Sellers from all over the world present a rich offering of over 125,000 digital codes for games, software, gift cards, subscriptions, DLCs, in-game items, and various digital entertainment. We are a safe marketplace, where sellers guarantee instant delivery.

What else sets us apart? G2A.COM is a place co-created by a team of around 400 exceptional experts representing 10 nationalities. Most of us work in a hybrid model, some remotely, or on-site in a chosen location. Our R&D center is in Rzeszow, we also have office in Warsaw. The company's main headquarters are in Hong Kong, with the central office in Amsterdam.

We address each other by our first name, we are supportive, and we share knowledge. We operate based on DEI values – Diversity, Equity, and Inclusion and provide extensive development opportunities – in 2025, we delivered approximately 86 development and wellbeing events. We work in a dynamically changing environment, continuously implementing and utilizing the latest technologies such as artificial intelligence (AI) or augmented reality (AR).

Our mission is to seek new opportunities, pursue continuous growth, and deliver engaging entertainment. G2A’s vision is to build and strengthen its position as a leader in the digital industry by creating a comprehensive, integrated digital ecosystem based on innovative technologies and cutting‑edge cybersecurity solutions.

As part of our “First in Digital, Digital First” strategy, we emphasize the balance between being external innovators and internal drivers of progress—leading digital transformation while simultaneously developing people to thrive in an ever‑changing environment. This approach allows us to shape a future where technology and human potential go hand in hand, delivering exceptional results and driving sustainable growth.

We regularly check job satisfaction. According to the latest survey, as many as 96% of people trust themselves and support one another, 97% appreciate teamwork, and 83% highly value managerial support. The average tenure at G2A.COM is an impressive 5 years. This is simply a place where people want to be.

We place particular emphasis on maintaining a healthy work–life balance, as well as on the value of Deliver Value – providing value to the user, the company, oneself, and the people we work or collaborate with.

By joining us, you will have the opportunity to collaborate and create projects with international brands such as Google, PayPal, Amazon, VISA, Mastercard, PayU, EY, Synerise, Modivo, Empik, and Microsoft. We think and act globally, and in our daily work, we are guided by analysis and data, although intuition and experience‑based insights are also considered a significant asset. We invite you to join us on the journey of co‑creating Gate2Adventure – the gateway to the world of digital entertainment.

We’re waiting for you!

Level up your career starts here

If gaming is your world and social media is where you feel right at home, this role is for you.

At G2A.COM, we're looking for a Social Media Manager who not only understands gaming culture but lives and breathes it. Someone who can read the pulse of online communities and turn engagement into real impact for the brand and business.

In this role, you'll take the lead on G2A.COM's social media strategy. You'll be responsible for growing our presence across social platforms, creating highly engaging content formats and campaigns, and building a vibrant community around gaming and digital entertainment - from games and gift cards to subscriptions and other digital products.

We're looking for someone who is equally comfortable navigating the world of memes, trends, and content creators as they are developing strategy, analyzing performance, and collaborating with Brand, PR, and Performance Marketing teams. Someone who combines creativity with a data-driven mindset and knows how to turn great ideas into measurable results.

Ready to Play? Join G2A.COM.

You're a perfect match for the role, if:

• You have at least 4 years of experience in Social Media, Community Management, or Digital Marketing, and you know that the role is about much more than just posting content
• You have experience in the gaming, esports, or digital entertainment industry
• You understand gaming communities and know the difference between Discord and Twitch, and TikTok and YouTube - not just in theory, but in practice
• You follow game releases, content creators, and industry events before they show up in your feed
• You know how to build engaged communities and manage real-time communication
• You understand that social media is not only about brand image - it has a real impact on business results
• You have experience developing content strategies and working with influencers, and you know how to turn creative ideas into campaigns that deliver results
• You analyze data and make decisions based on numbers, not assumptions
• You communicate fluently in English, both verbally and in writing
• You're independent, proactive, and thrive in a fast‑paced environment
• You can effectively collaborate with Brand, PR, Performance Marketing, and Commercial teams - connecting brand goals with business objectives

Your additional advantages will include:

• Experience in the marketplace, e‑commerce, or digital entertainment industry
• Experience communicating products such as gift cards, digital subscriptions, gaming platforms, or mobile apps
• Experience building communities on Discord
• Experience collaborating with gaming influencers and streamers across international markets
• Knowledge of social listening tools, social media analytics platforms, and AI tools supporting the content creation process

Your responsibilities:

• Creating and executing a global social media strategy for G2A.COM
• Managing the brand's presence across platforms such as Instagram, TikTok, Discord, Twitch, YouTube, X, and Facebook
• Growing and actively engaging the gaming community around the brand
• Creating and overseeing content plans tailored to the specifics of each channel
• Monitoring gaming, internet, technology, and pop culture trends and leveraging them in brand communication
• Collaborating with influencers, streamers, creators, and partners from the gaming industry
• Co‑creating 360° marketing campaigns supporting the company's key business and marketing objectives
• Closely collaborating with Brand, PR, Performance Marketing, Loyalty, CRM, Creative, and Commercial teams to ensure consistent communication and maximize campaign impact
• Supporting PR activities by amplifying corporate, product, and employer branding communications
• Working with the Performance Marketing team on content testing, supporting paid campaigns, and optimizing the user journey from engagement to conversion
• Collaborating with Commercial and Category Management teams to promote key product categories, game launches, gift cards, subscriptions, and other digital products
• Monitoring brand sentiment, managing crisis communication, and identifying opportunities and risks across social media channels
• Analyzing performance results, reporting on KPIs, and recommending optimization actions
• Providing insights into gaming communities, trends, and consumer behavior to support business and marketing decisions

Why is joining us worth it?

• Make a real impact on the growth of one of the world's most recognizable gaming brands
• Work on global marketing campaigns and high‑impact projects with a global reach
• Enjoy a high level of ownership and the freedom to bring your ideas to life
• Collaborate with a team of passionate experts in marketing, technology, and gaming
• You can work in a hybrid model, from the office, or remotely
• You receive all the necessary work resources, such as a laptop and/or a phone
• We can provide and deliver ergonomic and electronic equipment for your home office, such as footrests, stability balls, chair with back support, monitor, mousepad, laptop docking station, mouse, keyboard, headphones
• We provide an opportunity for realizing new ideas and appreciate them a lot
• We encourage the development of skills and competences with internal and external trainings
• We value DEI – Diversity, Equity & Inclusion
• We support grassroots initiatives and take part in charity events
• We offer valuable benefits, such as:
• the welcome pack,
• vouchers for the Motivizer platform (each month the employees receive a pool of 250 points they can spend on many products and services available in the system),
• the MultiSport card,
• an opportunity to take part in internal and external trainings and industry events,
• many more
• You will receive discount codes to use on the G2A.COM sales platform so that you can enjoy the benefits of our offers and services

Your hiring manager

I’m happy to answer all your questions about recruiting at G2A. Feel free to contact me.

You’ll reach me here:

What we offer

Hybrid and/or remote

MultiSport card

Work resources

G2A discount codes

Welcome pack

Development of skills

Intracompany trainings

External trainings

Other

Diversity, Equity & Inclusion

Grassroots initiatives

Charity events

Development and well‑being programs

Multisport card

Life insurance

Medical care

Ergonomic workplace equipment

Employee referral program

Discounts on G2A.COM

Ergonomic and electronic equipment

Discounts in the Samsung partner store

Welcome Pack – to start your collaboration off right

Learn how G2A hires and grows talent

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