FinTech Growth & Activation Specialist

Allegro; Województwo mazowieckie; Hybrid; PLN 180,000 - 280,000; Full time

Benefits offered by this job

Hybrid work model

Annual bonus based on performance

Learning budget & training

Warsaw office & modern facilities

Cafeteria benefits

English language classes

Volunteer day

Social events

Job summary

Allegro is seeking a Senior Growth Specialist to own acquisition, activation, and retention for financial products. You will drive onboarding, optimize funnels, and coordinate across product, analytics, and marketing to scale initiatives in the CEE region.

You will run paid and owned media campaigns, analyze data, and test new ideas. A startup mindset, strong collaboration, and English/Polish language skills are essential for success in this role.

Qualifications

• 3+ years of experience in performance marketing, project/product management or user acquisition.
• Proven track record of scaling products through user acquisition and optimization.
• Hands-on experience with digital media - Google Ads, Facebook Ads (Meta), or other paid channels.
• Strong understanding of digital funnels, conversion rate optimization, and performance metrics.
• Comfortable making data-driven decisions and running experiments.
• A startup mindset: resourceful, curious, and focused on results over process.
• Excellent collaboration and communication skills - able to influence product and business strategy.
• English (B2/C1) and Polish.

Responsibilities

• Own growth KPIs: drive user onboarding, sales conversions, and optimize funnel performance.
• Lead acquisition efforts within Allegro platform and across external channels (Google Ads, FB Ads, performance campaigns, partnerships, affiliate, SEO, and more).
• Analyze & optimize product flows, landing pages, and onboarding journeys to maximize conversions.
• Experiment and iterate: run A/B tests, measure impact, and scale winning ideas.
• Work cross-functionally with product, analytics, marketing and design teams to co-create product improvements that drive growth.
• Leverage data to identify trends, risks, and growth opportunities — and turn them into actionable strategies.
• Craft and optimize messaging across paid ads, own media, landing pages, emails, push notifications, and in-app comms.
• Collaborate with Allegro’s marketing teams to amplify campaigns and align on performance goals.
• Design and run user stimulation programs (e.g. coupons, discounts, referral campaigns, loyalty incentives) to boost activation, engagement, and retention.

Skills

Growth marketing

User acquisition

A/B testing

Performance marketing

Data-driven decisions

Cross-functional collaboration

Google Ads

Facebook Ads

English language

Polish language

Tools

Google Ads

Facebook Ads

Job description

Allegro is seeking a Senior Growth Specialist to own acquisition, activation, and retention for financial products. You will drive onboarding, optimize funnels, and coordinate across product, analytics, and marketing to scale initiatives in the CEE region.

You will run paid and owned media campaigns, analyze data, and test new ideas. A startup mindset, strong collaboration, and English/Polish language skills are essential for success in this role.