Ecommerce Paid Media Lead: YouTube & Native Growth

ScaleJet | eCommerce Recruitment agency; Warszawa; On-site; PLN 341,000 - 568,000; Full time

Job summary

Folqs is seeking an experienced Media Buyer to own the scaling of YouTube and native acquisition channels, alongside Google Ads. You will test angles, optimize funnels, and drive profitable ad spend with a focus on cold-traffic DR funnels and VSL testing.

You will collaborate with copywriters and video editors, manage cross-channel campaigns, and continuously analyze CAC, ROAS, and spend efficiency to fuel rapid growth.

Qualifications

• 3+ years of hands-on media buying experience in ecommerce / Direct Response (DTC background preferred).
• Proven track record managing $50k+/month in profitable ad spend.
• Deep YouTube Ads expertise: Demonstrable experience driving cold traffic on YouTube at scale using VSLs and long-form video.
• Hands-on native experience: Proven capability building and optimizing campaigns on Taboola, Outbrain, or similar native platforms.
• Funnel mastery: Strong working knowledge of advertorials, long-form landing pages, and direct-to-checkout flows.
• Google Ads & GMC proficiency: Solid expertise with Performance Max, Google Shopping, keywords, and Merchant Center feed management.
• Time zone overlap: Minimum 6-hour daily overlap with US Eastern Time (10:00 AM-4:00 PM ET).
• Language skills: Proficient in English (written and verbal) for clear team collaboration.
• AI & data fluency: Daily use of AI tools for research, ideation, and rapid workflow execution, combined with strong data analysis capabilities.

Responsibilities

• Own YouTube at scale: Build, manage, and scale cold-traffic YouTube campaigns - optimizing campaign structure, placement strategy, creative hooks, and view-through vs. click attribution.
• Scale native funnels: Plan, launch, and optimize native campaigns across Taboola, Outbrain, and Revcontent - managing publisher bids, blocklists, headline/thumbnail testing, and advertorial alignment.
• Manage full-funnel Google Ads: Build and optimize Google campaigns across Search, Shopping, Performance Max, Display, and Demand Gen, maintaining strict brand defense and retargeting logic.
• Optimize Merchant Center & tracking: Oversee Google Merchant Center feeds, policy compliance, and server-side/conversion tracking setups (GTM, GA4, and multi-touch attribution tools).
• Collaborate on creative strategy: Brief and collaborate with copywriters and video editors on fresh VSL concepts, native headlines, visual hooks, and advertorial angles.
• Test & analyze continuously: Execute systematic A/B tests across ad copy, video angles, bidding strategies, and landing page flows. Monitor CAC, ROAS, and overall spend efficiency daily.

Skills

Media buying

Direct Response

eCommerce

YouTube Ads

Native advertising

Google Ads

Funnel optimization

A/B testing

Analytics

English communication

AI tools

Tools

Taboola

Outbrain

Revcontent

Google Ads

GTM

GA4

Triple Whale

Northbeam

Job description

Folqs is seeking an experienced Media Buyer to own the scaling of YouTube and native acquisition channels, alongside Google Ads. You will test angles, optimize funnels, and drive profitable ad spend with a focus on cold-traffic DR funnels and VSL testing.

You will collaborate with copywriters and video editors, manage cross-channel campaigns, and continuously analyze CAC, ROAS, and spend efficiency to fuel rapid growth.