Digital Traffic & Performance Manager (SEO, GEO & Growth)

Gerflor; Śródka; Hybrid; PLN 120,000 - 180,000; Full time

Benefits offered by this job

Life Insurance

Private Healthcare (80%)

Bonus Options

Laptop & Phone

Multisport (50%)

Job summary

GERFLOR is seeking a Digital Traffic & Performance Manager to lead global SEO, GEO and growth initiatives from Poznan. You will drive traffic, leads and conversions across 50+ websites and portals, coordinating with international teams and agencies to maximize ROI.

The role requires deep expertise in SEO, web analytics, and marketing automation, with a strong analytical mindset and fluency in English. Hybrid work arrangements apply after onboarding.

Qualifications

• Approximately 5-10 years of experience in digital marketing, performance marketing or growth marketing.
• Proven expertise in SEO, digital acquisition and web analytics.
• Fluent in English; additional languages are an advantage.

Responsibilities

• Develop and execute a global digital traffic and performance strategy (SEO, GEO, SEA, CRM and marketing automation).
• Increase qualified website traffic, lead generation and conversion rates across international markets.
• Coordinate external SEO/GEO agencies and support local marketing teams worldwide.
• Monitor paid digital campaigns with country marketing teams and optimize ROI.
• Own digital analytics, tracking, and reporting (GA4, GTM, dashboards).
• Analyze customer journeys and improve user experience through CRO and A/B testing.

Job description

GERFLOR is a market leading specialists in the field of resilient flooring covers. Present in all spheres of life (building, sport, transport, commerce, industry, etc.), our Group (1.548 B€ turnover in 2025) continues its development in more than 100 countries. Brand recognition, innovation, professionalism and continuous improvement are all assets that makes GERFLOR a state‑of‑the‑art enterprise.

5 500 employees all around the world are committed to ensure customer satisfaction and work out every day to guarantee high quality products and services. Environmental concerns are also a priority since ever: our products are processed to last as long as possible and in the respect of our planet, by the way we imagined them and with innovating options proposed in durability. Joining our team is choosing a french manufacturing group with a high growing rate on the international scene. We are highlighting the technology, the creativity, sustainable development and strong values.

Don't hesitate anymore, join us to develop your talents and invent tomorrow's floorings! For further information, visit our website: www.gerflorgroup.com.

Position:

Following our successful international growth strategy, we have an exciting and challenging opportunity for a dynamic

Digital Traffic & Performance Manager (SEO, GEO & Growth)

– based in Poznan (PL) –

Working within our Global Digital Marketing team, you will lead initiatives that increase qualified traffic, improve online visibility, generate leads, and optimize conversion performance across more than 50 websites, customer portals and our e‑commerce platform, serving millions of visitors worldwide.

YOUR ROLE

• Develop and execute the global digital traffic & performance strategy (SEO, GEO, SEA, CRM & Marketing Automation)
• Increase qualified website traffic, lead generation and conversion rates across international markets
• Lead and coordinate external SEO/GEO agencies while supporting local marketing teams worldwide
• Monitor and optimize paid digital campaigns together with country marketing teams
• Own digital analytics, tracking and reporting (Google Analytics 4, GTM, dashboards)
• Analyze customer journeys and improve user experience through conversion rate optimization and A/B testing
• Measure ROI and provide actionable insights to maximize business performance
• Act as the global expert for digital performance, SEO/GEO and conversion optimization
• Stay ahead of digital marketing trends, AI developments and emerging growth opportunities

Requirements

• Approximately 5-10 years of experience in digital marketing, performance marketing or growth marketing
• Proven expertise in SEO, digital acquisition and web analytics
• Experience with tools such as:
• Google Analytics 4
• Google Tag Manager
• Looker Studio and/or Power BI
• CRM and marketing automation platforms (HubSpot is an advantage)
• CMS environments such as Drupal or Magento
• Good understanding of AI‑driven search developments (GEO / Generative Engine Optimization)
• Experience working in an international and multi‑country environment
• Strong analytical mindset with a clear focus on business impact and ROI
• Fluent English (additional languages are an advantage)

Other information

• International environment with global exposure
• Career development opportunities
• Competitive salary and benefits package
• 2 days hybrid working after onboarding
• Life Insurance, Private Healthcare (80%), Bonus Options, Laptop & Phone, Multisport (50%)

GERFLOR, a company committed to diversity and inclusion, ensures equal opportunities through a recruitment process free from any form of discrimination. To guarantee that no talent is overlooked, we encourage everyone to apply!