Digital Marketing Specialist

Biomapas Group; Polska; On-site; PLN 70,000 - 100,000; Full time

Benefits offered by this job

Professional growth opportunities

International team environment

Annual performance bonus

Personal accident and business trip保险

Job summary

Biomapas Group seeks a Digital Marketing Specialist to join our international team. You will support the marketing plan with a focus on digital channels, delivering and optimizing day-to-day activity across paid campaigns, SEO, the website and email marketing.

This hands-on role spans design, events, internal and external communications, and marketing coordination within a small, growing team, using Canva, WordPress and PowerPoint to create assets and reports.

Qualifications

• Degree in Marketing, Business, Communications or a related field.
• 3-4 years in marketing, ideally B2B; life sciences or pharma services is an advantage.
• At least 1-2 years hands-on experience running LinkedIn and/or Google Ads campaigns.
• Working knowledge of SEO, website CMS (e.g. WordPress) and email marketing tools.
• Comfortable with analytics and reporting (GA4).
• Experience with CRM, marketing automation or Google Tag Manager is an advantage.
• Willingness to embrace and learn AI tools for content, campaigns and analysis; existing experience is an advantage.
• Confident with design tools such as Canva or Figma; Adobe Photoshop, Illustrator and video editing are an advantage.
• Strong MS Office skills (Word, Excel, PowerPoint, Outlook).
• Fluent English, written and spoken.
• Strong organization and ability to prioritize across many tasks.
• Strong attention to detail and reliable delivery.
• Clear communication and writing skills.
• Hands-on and proactive; happy to pitch in across the team.

Responsibilities

• Run and optimize paid campaigns on LinkedIn and Google Ads with targeting and testing.
• Set up conversion tracking, landing pages and retargeting.
• Update website content and support on-page and technical SEO.
• Manage email marketing campaigns and newsletters.
• Manage organic social media day to day.
• Support CRM and marketing automation so leads are tracked.
• Produce regular reports on digital channel performance against KPIs.
• Execute marketing tasks in the Marketing Plan and maintain the marketing calendar.
• Create marketing materials in Canva and support sales presentations in PowerPoint.
• Brief and manage freelance designers for larger creative work.
• Write, proofread and edit content across channels.
• Coordinate events and exhibitions, logistics and marketing collateral.
• Coordinate activities with agencies, PR, designers and web developers.
• Support internal and external communications with HR and company initiatives.

Skills

Fluent English

Strong communication

Strong writing

Strong organization

Proactive hands-on

Education

Bachelor's or equivalent in Marketing/Business/Communications

Tools

LinkedIn Ads

Google Ads

WordPress

Canva

PowerPoint

GA4

CRM/Marketing automation

Google Tag Manager

Figma

Adobe Photoshop/Illustrator

Excel

Outlook

Job description

Join our international team as a Digital Marketing Specialist.

Digital Marketing Specialist supports delivery of the Biomapas marketing plan, with a focus on digital channels. The role delivers and optimizes day-to-day digital activity, including paid campaigns, SEO, the website and email marketing.

It is also a broad, hands-on role. Alongside digital, the person will support design, events, internal and external communications, and marketing coordination across a small, growing team.

Key areas of responsibility and main tasks

Digital marketing:

• Run and optimize paid campaigns on LinkedIn and Google Ads, including targeting, A/B testing and tracking spend against budget
• Set up and maintain conversion tracking, landing pages and retargeting
• Update website content and support on-page and technical SEO
• Manage email marketing campaigns, including building, sending and tracking emails such as the monthly newsletter and nurture emails
• Manage organic social media day to day
• Support general CRM and marketing automation management so leads are tracked properly
• Produce regular reports on digital channel and campaign performance against agreed KPIs

Marketing and communications support:

• Execute marketing tasks in the Marketing Plan and maintain the marketing calendar
• Create day-to-day marketing materials in Canva, such as social graphics and simple collateral, and support sales presentation design in PowerPoint
• Brief and manage freelance designers on larger creative work, such as event stands, campaign assets and video
• Write, proofread and edit content across different channels
• Coordinate events and exhibitions, including logistics, booth and stand materials, and keep marketing collateral stocked
• Coordinate marketing activities and brief and work with agencies, freelancers, PR companies, designers and web developers
• Support consistent internal and external communications, including internal comms with HR and communication on company initiatives

Requirements

• Degree in Marketing, Business, Communications or a related field
• 3-4 years in marketing, ideally B2B; life sciences or pharma services is an advantage
• At least 1-2 years hands-on experience running LinkedIn and/or Google Ads campaigns
• Working knowledge of SEO, website CMS (e.g. WordPress) and email marketing tools
• Comfortable with analytics and reporting (e.g. GA4)
• Experience with CRM, marketing automation or Google Tag Manager is an advantage
• Willingness to embrace and learn AI tools for content, campaigns and analysis; existing experience is an advantage
• Confident with design tools such as Canva or Figma; Adobe Photoshop, Illustrator and video editing are an advantage
• Strong MS Office skills (Word, Excel, PowerPoint, Outlook)
• Fluent English, written and spoken
• Strong organization and ability to prioritize across many tasks
• Strong attention to detail and reliable delivery
• Clear communication and writing skills
• Hands-on and proactive; happy to pitch in across the team

Benefits

• Professional growth and career opportunities
• International team and environment
• Bonus based on annual performance
• Personal accident and business trip insurance
• Additional health insurance
• Remote/home based
• Complimentary health and wellness benefits, such as influenza vaccines
• Rewarding referral policy
• Workplace establishment allowance (fully remote)
• Team building, global meetings, B active events