Digital Assets Marketing Analyst

Neti sp. z o.o.; Polska; Hybride; PLN 120 000 - 180 000; Plein temps

Avantages offerts par ce poste

Remote or hybrid work

Flexible working hours

Training and development

Résumé du poste

Neti sp. z o.o. is seeking a Marketing Analyst to measure, test, and optimize our marketing efforts in the blockchain space. You will focus on data-driven decision making, experiment-driven improvements, and performance tracking across channels to drive quality B2B SaaS leads.

Ideal candidates have 3–5 years in marketing (IT preferred), strong analytics skills, and proficiency with GA, ads platforms, CRM systems, and CMS tools. Remote or hybrid work with flexible hours offered.

Qualifications

• 3–5 years of marketing experience (IT preferred).
• Experience in B2B SaaS marketing focused on lead generation.
• Strong analytical skills and data-driven mindset.
• Proficiency with marketing and analytics tools (GA, Ads platforms, CRM, CMS).

Responsabilités

• Performance Tracking: monitor efficiency of marketing activity and adjust plans.
• Data Analysis: run A/B tests and conclude results.
• Campaign Optimization: analyze campaigns across main channels to drive B2B SaaS leads.
• Market Research: monitor market trends and perform competitive analysis.

Connaissances

Marketing analytics

AB testing

Lead generation

Google Analytics

Facebook Ads

Google Ads

LinkedIn Ads

CRM systems

Outils

Ads Editor

Keyword Planner

Adobe Analytics

Description du poste

Neti helps move money and digital assets in production environments by integrating with the systems our clients already use. We are building NetiRails a payment orchestration platform running on client infrastructure. You have a chance to build a softwaretechnology partner with a global reach on the digital asset market. We are looking for an analytical mind to join our team, focusing on measuring, testing, and optimizing our marketing efforts in the blockchain space.

Key Responsibilities:

• Performance Tracking: Monitor efficiency and effectiveness of marketing activity and adjust future plans accordingly.
• Data Analysis: Conduct constant tests and experiments and quickly conclude them using A/B testing tools to identify the best-performing campaigns.
• Campaign Optimization: Analyze sales advertising campaigns across main channels (Google, LinkedIn, Twitter) to drive B2B SaaS lead generation.
• Market Research: Monitor the market and analyze trends, researching customer opinions and conducting competitive analysis.

Requirements:

• At least 3-5 years of experience in marketing (preferably in the IT industry).
• Demonstrable experience in B2B SaaS Marketing with a focus on lead generation.
• Excellent analytical skills and a knack for data analysis.
• Strong knowledge of various marketing and analytics tools such as Google Analytics, FB Ads, Google Ads i Ads Editor, LinkedIn Ads, Keyword Planner, Ads Manager, Audience Insights, Google Tag Manager, Adobe Analytics, CRM systems, and content management systems.
• Knowledge of the English language at an advanced level C1.
• Excellent verbal, written & listening skills in Polish.

Nice to Haves:

• Experience in B2B/software sales.
• Knowledge of #blockchain #crypto.

What We Offer:

• Attractive salary and flexible form of employment.
• Remote or hybrid work with flexible working hours.
• Continuous development of competencies (co-financing of training, knowledge exchange).
• Work with Cutting Edge Technologies and participation in Workshop BlockTrain / Block Train workshops.
• A good team and a friendly atmosphere with no dress code and no corporate habits.