Data-Driven Media Strategy Lead – CEE Markets

1457 Opella Healthcare Poland sp. z o.o.; Warszawa; On-site; PLN 180,000 - 240,000; Full time

Job summary

Opella Healthcare Poland sp. z o.o. is seeking a Media / Digital Manager to lead integrated full funnel media strategy and execution across markets in the CEE region.

You’ll work with agencies and cross-functional teams to deliver high-performing, data-driven campaigns aligned with global direction and local needs. You will translate consumer insights into effective media plans, balance global guidelines with local priorities, and drive a data-led approach to planning, optimisation and

Qualifications

• Experience in media or digital marketing.
• Strong understanding of media strategy, planning, and performance across channels.
• Ability to translate data and insights into clear, actionable recommendations.
• Experience managing cross-functional projects and delivering business outcomes.

Responsibilities

• Lead planning and execution of integrated media strategies across multiple markets.
• Partner with agencies and internal teams to deliver effective, high-impact campaigns.
• Collaborate with Brand, E-commerce, and Global Media teams to align priorities and execution.
• Leverage consumer insights to optimise targeting, channel mix, and content strategy.
• Apply expertise across digital and traditional media channels (social, video, programmatic, SEM).
• Support development of a learning agenda to improve performance and share best practices.
• Drive localisation and implementation of global digital initiatives across the region.

Skills

Media experience

Digital marketing

Data-driven decisions

Cross-functional leadership

Stakeholder management

Bilingual English/Polish

Job description

Opella Healthcare Poland sp. z o.o. is seeking a Media / Digital Manager to lead integrated full funnel media strategy and execution across markets in the CEE region.

You’ll work with agencies and cross-functional teams to deliver high-performing, data-driven campaigns aligned with global direction and local needs. You will translate consumer insights into effective media plans, balance global guidelines with local priorities, and drive a data-led approach to planning, optimisation and