Media Strategy Lead - Hybrid, Data-Driven, CEE

Opella Healthcare Group; Warszawa; Hybride; PLN 90 000 - 150 000; Plein temps

Résumé du poste

Opella Healthcare Group in Warsaw, Poland, is seeking a Media / Digital Manager to lead integrated, full-funnel media strategy across the CEE region. You will coordinate with agencies and internal teams to deliver high-performing campaigns aligned with global direction and local needs.

The role requires translating consumer insights into media strategies, balancing global guidelines with local priorities, and driving data-led planning and optimisation. Fluency in English and Polish is expected.

Qualifications

• Experience in media or digital marketing, agency-side or in-house.
• Ability to translate data and insights into clear, actionable recommendations.
• Experience managing cross-functional projects and delivering business outcomes.

Responsabilités

• Lead planning and execution of integrated media strategies across multiple markets.
• Partner with agencies and internal teams to deliver effective, high-impact campaigns.
• Collaborate with Brand, E-commerce, and Global Media teams to align priorities and execution.
• Leverage consumer insights to optimise targeting, channel mix, and content strategy.
• Drive localisation and implementation of global digital initiatives across the region.

Connaissances

Media strategy

Data-driven decision making

Cross-functional collaboration

Stakeholder management

Digital marketing

Formation

Bachelor's degree in Marketing or related field

Outils

Google Analytics

Google Ads

DV360

Description du poste

Opella Healthcare Group in Warsaw, Poland, is seeking a Media / Digital Manager to lead integrated, full-funnel media strategy across the CEE region. You will coordinate with agencies and internal teams to deliver high-performing campaigns aligned with global direction and local needs.

The role requires translating consumer insights into media strategies, balancing global guidelines with local priorities, and driving data-led planning and optimisation. Fluency in English and Polish is expected.