Social Media Lead

CXM; Poland; On-site; PLN 324,000 - 475,000; Full time

Benefits offered by this job

Fully remote across Europe

Competitive base salary with bonus

Flexible scheduling across European TZ

Collaborative leadership team

Job summary

CXM is seeking a Social Media Lead to own and grow our global social presence across organic and paid channels from a fully remote setup. You will act as a hands-on player-coach, shaping strategy while driving execution, performance, and team development.

You will consolidate regional social activity, improve performance across markets, and build a consistent, engaging brand presence across platforms. The role requires strong analytics, storytelling, and leadership in a fast-paced context.

Qualifications

• Proven experience managing social media for a global or multi-market brand.
• Strong hands-on experience with paid social, particularly Meta Ads.
• Excellent content strategy and community management skills.
• Experience analytics to drive decision-making and optimization.

Responsibilities

• Develop and execute a global social media strategy aligned with marketing goals.
• Coordinate content calendars across platforms, campaigns, and events.
• Plan and optimise paid campaigns across Meta and other networks.
• Track performance, produce regular reports, and provide actionable insights.
• Lead and mentor local social media managers across regions.

Skills

Global social media

Paid social advertising

Content strategy

Community management

Team leadership

Analytics & reporting

Budget management

Stakeholder communication

Tools

Meta Ads Manager

Job description

Reporting to: Chief Marketing Officer

Location: Fully Remote — European Time Zones

Employment: Full-time

About The Role

We are looking for a Social Media Lead to own and grow CXM's global social media presence across organic and paid channels. This is a hands‑on, player‑coach role combining strategy, execution, performance optimisation, community management, and team leadership.

You will play a key role in consolidating CXM's regional social presence, improving performance across markets, and building a consistent, engaging global brand presence.

Key Objectives

• Consolidate all regional Facebook pages into a single global page within the first 90 days, with no loss of existing followers
• Deliver agreed ROAS targets across paid social campaigns by the end of Q4
• Drive quarter‑on‑quarter improvement in reach, engagement, follower growth, and CTR
• Establish a consistent monthly social media performance reporting and optimisation rhythm
• Launch a follower‑exclusive content and promotions programme within the first six months
• Build scalable processes and, over time, support and lead local social media managers

Key Responsibilities

Strategy & Planning

• Develop and execute CXM's global social media strategy in line with wider marketing objectives
• Build and manage content calendars across campaigns, promotions, company updates, and market opportunities
• Identify emerging platform, audience, and content trends

Content & Community

• Coordinate, schedule, and publish content across relevant social platforms
• Maintain consistency in brand identity, tone of voice, messaging, and positioning
• Manage comments, direct messages, and community interactions professionally and promptly
• Monitor sentiment and elevate customer issues or recurring concerns to the appropriate teams

Paid Social

• Plan, launch, manage, and optimise paid social campaigns, particularly across Meta
• Manage budgets across markets and campaign objectives
• Test and optimise audiences, creatives, placements, and messagingImprove campaign performance across reach, traffic, engagement, conversions, and cost efficiency

Analytics & Reporting

• Track and analyse organic and paid social performance
• Produce regular performance reports with clear insights and recommendations
• Turn data into actionable optimisation decisions
• Monitor competitor activity and platform developments

Cross‑Functional Collaboration

• Work closely with design, content, regional marketing, CXM Support, compliance, and other internal teams
• Support product launches, promotions, events, partnerships, and wider marketing campaigns through social media

Team Leadership

• Provide direction and support to local social media managers as the team develops
• Establish standards, processes, and best practices across markets
• Remain hands‑on while coaching and developing the wider social team

Requirements

• Proven experience managing social media for a global or multi‑market brand
• Strong hands‑on experience with paid social, particularly Meta Ads
• Strong understanding of organic social, content strategy, and community management
• Demonstrable ability to analyse social performance and optimise based on data
• Experience managing budgets, campaigns, audiences, and creative testing
• Strong brand, content, and copy judgement
• Excellent stakeholder and cross‑functional communication skills
• Experience working in regulated industries such as fintech, crypto, or financial services is advantageous
• Experience managing or mentoring social media teams is a plus
• Comfortable working independently in a fully remote environment

Benefits

What We Offer

• The opportunity to own and shape CXM's global social media function
• A genuinely remote role with flexibility across European time zones
• The chance to consolidate and build a global social operation from the ground up
• A strong, experienced team and supportive leadership environment
• Competitive base salary plus a performance‑based bonus linked to social KPIs and campaign results

Recruitment Process

Stage 1: HR screening interview

Stage 2: Interview with the CMO, potentially including the CEO