Activation Strategy Lead – CX & Omnichannel

The British American Tobacco Group; Województwo mazowieckie; Hybrid; PLN 120,000 - 180,000; Full time

Benefits offered by this job

Annual bonus

Health plans

Flexible holidays

Job summary

British American Tobacco POLAND is seeking a proactive Junior Activation Strategy Manager to shape the Consumer Experience across Central Europe. The role focuses on opportunity discovery through capability deep dives and customer journey analysis, translating insights into practical actions and enabling omnichannel experiences across markets.

You will support scaling best practices, driving data-driven CX improvements, and ensuring profitable CX investments across the region.

Qualifications

• +3 years of experience in marketing-related roles within a matrixed and international environment.
• Project and program management across complex, multi-market initiatives.
• Strong analytical attitude with experience in consumer experience capability tracking, performance measurement, and translating data into actionable recommendations.
• Ability to collaborate effectively with cross-functional and cross-market stakeholders.
• Advanced proficiency in Excel and PowerPoint.
• Strong proficiency in English and another Central Europe language required.
• University degree or equivalent experience in Business, Marketing or similar.

Responsibilities

• Lead CX Capabilities Tracking and deep dives across Central Europe, shaping improvement plans and orchestrating cross-functional initiatives.
• Drive consumer journey mapping and optimization across Central Europe, ensuring seamless omnichannel experiences across owned, partner, third-party, and trade touchpoints.
• Enable a data-driven CX Improvement Loop by aligning stakeholders, transforming insights into action, and maintaining performance measurement.
• Drive Best Practice Scaling across Central Europe, capturing successful initiatives and promoting consistency across markets.
• Drive Innovation and Omnichannel Enablement across Central Europe, identifying new CX technologies and scaling pilots.

Skills

Advanced Excel

PowerPoint

English

Polish language

Education

University degree in Business or Marketing

Job description

British American Tobacco POLAND is seeking a proactive Junior Activation Strategy Manager to shape the Consumer Experience across Central Europe. The role focuses on opportunity discovery through capability deep dives and customer journey analysis, translating insights into practical actions and enabling omnichannel experiences across markets.

You will support scaling best practices, driving data-driven CX improvements, and ensuring profitable CX investments across the region.