CRM Automation Manager – Tools & Data (m/f/d)

limango GmbH - A member of the otto group; Wrocław; On-site; PLN 180,000 - 240,000; Full time

Benefits offered by this job

Hybrid/Remote

Flexible hours

Medical care

Multisport

Learning & development

Job summary

limango GmbH, part of the Otto Group, seeks a CRM Automation Manager – Tools & Data to own and optimize CRM processes. You will harness AI-driven automation, manage Emarsys workflows, and shape data-informed CRM strategy across the team in a hybrid, Wrocław-based setup.

You’ll work on ESL automations, data extraction with Databricks, and collaboration with CRM, IT, and ML teams to drive impactful customer communications. Fluency in English and strong Excel skills are required.

Qualifications

• Several years of experience with CRM systems or similar marketing automation tools.
• Good technical understanding and basic SQL experience.
• Strong analytical skills and ability to interpret data from multiple sources.
• Advanced Excel skills and experience with data-driven campaigns.

Responsibilities

• Analyze and collaborate with business teams to understand processes and identify AI-driven automation opportunities.
• Design and implement AI-powered solutions to reduce manual effort and shorten turnaround times.
• Become the expert for our CRM platform Emarsys and drive new communication opportunities.
• Support CRM teams by sharing best practices and monitoring campaign performance and budgets in Emarsys.
• Master ESL to create automated, personalized customer communications (e.g. abandoned cart campaigns).
• Extract and aggregate data from Emarsys with Databricks to support data-driven decision-making.

Skills

CRM systems experience

SQL

Analytical skills

Emarsys

Databricks

English (business)

Advanced Excel

Tools

Emarsys

Databricks

Job description

About Us

limango is a European platform focused on curated value shopping for families. As part of the OTTO Group - one of Europe’s leading e-commerce players - we connect families with inspiring brands, great deals, and products they truly love. Our ambition is to strengthen our position as one of Europe’s leading discount e-commerce players for families and beyond.

Today, limango operates across Germany, Poland Austria, and the Netherlands, offering one of the largest selections for the whole family: from fashion and accessories to toys, outdoor, cosmetics, home and travel offers.

Behind the platform is a team that values a good atmosphere, trust, collaboration, flexibility and real impact. We foster a culture built around hybrid work in Wrocław (2 days in the office), while staying< b> open to remote talent who value collaboration and real impact.

Your Role and Main Tasks

Are you interested in customer communication, CRM tools, and automations? As a CRM Automation Manager – Tools & Data, you will become the expert for our CRM platform, improve processes with AI, and help shape our CRM strategy through data-driven insights.

Your Responsibilities

• Analyze and collaborate closely with business team to understand existing processes and identify opportunities for AI-driven automation.
• Design and implement AI-powered solutions (e.g. workflow automation, intelligent data processing) to reduce manual effort and shorten turnaround times.
• Becoming the expert for our CRM platform – Emarsys – and driving new communication opportunities.
• Supporting the CRM teams by sharing best practices and monitoring campaign performance and budgets in Emarsys.
• Becoming an expert in ESL (Emarsys Scripting Language) to create automated and personalized customer communications (e.g. abandoned cart and wishlist campaigns).
• Extracting and aggregating data from Emarsys using Databricks to support the CRM teams with data-driven decision-making.
• Monitoring, maintaining, and updating CRM-related data.
• Troubleshooting issues related to customer communications and campaign execution.
• Working closely with the CRM, IT, and Machine Learning teams.

What We Expect

• A hands-on mentality – you enjoy becoming an expert and diving deep into different processes and tools.
• A conscientious and detail-oriented way of working – you will be responsible for our main CRM platform.
• Several years of experience with CRM systems or similar marketing automation tools.
• Good technical understanding and initial experience with SQL.
• Strong analytical skills and the ability to combine and interpret data from different sources.
• Good English skills, as you will work in an international environment.
• Advanced Excel skills.
• Excellent organizational skills with the ability to prioritize tasks and manage multiple projects simultaneously.

What You Can Expect

• Exciting challenges and the opportunity to make a significant impact on our business by unlocking the full potential of our processes and our CRM platform.
• A collaborative and highly connected team of CRM managers and IT specialists.
• Flat hierarchies and open, direct communication in a friendly and supportive working environment.
• A steep learning curve in a dynamic, internationally operating company.
• Flexible working hours and the option to work either as a contractor (B2B) or under a contract of employment.
• Remote work.
• Excellent opportunities for professional development through training and collaboration with international experts.

What We Offer

• Hybrid or remote work model
• Enjoy the flexibility to work either in a hybrid model -with 2 days per week in our Wrocław office (you choose the days) if you’re based locally - or fully remotely from anywhere in Poland.
• Flexible start to your day
• Flexible start times let you plan your working day in a way that fits your schedule.
• Real Benefits What You’ll Actually Use
• Enjoy our products your way, for yourself or your loved ones. Plus, a wellbeing platform with access to health programs, webinars and challenges, as well as private medical care (Lux Med) for you and your family and a Multisport card.
• Office vibes we enjoy
• A treadmill under a desk, ping-pong table, popcorn machine, Xbox console or a quick break on a massage mat - small things that make your day better. You’re also welcome to bring your child or pet to the office - we genuinely love having them around.
• Learning & development
• Access to language learning (English, German, Polish) via an app, along with a wide range of courses, podcasts and learning tools. You’ll also grow through international projects, collaboration and opportunities for occasional business trips that give you exposure to different teams and perspectives.
• Eco in action
• From Brita water dispensers instead of plastic bottles to eco-friendly document disposal - we focus on everyday habits that make a real difference. We’ve even planted our own Limango tree to support green spaces in Wrocław.
• Activities and Events
• From sports events to team gatherings, company wide events or casual afterwork events in our office - we like to stay active, spend time together and keep things social, in a natural and easy-going way.

Remuneration

Up to date information on the internal reporting is publicly available and can be found at limango.pl/compliance. At Limango Polska Sp. z o.o. the remuneration regulation have been adopted, providing for the possibility of obtaining an additional jubilee award and use (under certain conditions) of certain benefits (a sport card, medical insurance, life insurance). The remuneration is paid in arrears, on the last day of the calendar month. Any other part of the employee's remuneration is determined by the employment contract.