Creative Marketing Manager — Data-Driven AI Creatives

RISK; Polska; On-site; PLN 120,000 - 180,000; Full time

Benefits offered by this job

Children Allowance

Mental Health Support

Sport Activities

Language Courses

Automotive Services

Veterinary Services

Home Office Setup Assistance

Dental Services

Books and Stationery

Training Compensation

Massage

Job summary

RISK is seeking a Creative Marketing Manager to lead development of creative concepts and performance-driven marketing strategies in an international iGaming environment. You will craft briefs for designers, analyze campaign data, and collaborate with media buyers to push ROAS and LTV upward.

The role emphasizes a performance mindset, research-driven decision making, and fluency with AI tools to accelerate ideation and production while scaling successful campaigns across markets.

Qualifications

• Experience creating creatives for digital advertising across Meta, TikTok, In-App, YouTube or similar performance channels.
• Strong ability to analyze campaign results and key metrics.
• Experience with AI tools for idea generation, automation and content creation.

Responsibilities

• Create fresh concepts for video, static and playable creatives.
• Write sharp briefs for designers and production teams to speed asset delivery.
• Track CTR, CPI, CPA, ROAS and decide scaling/tweaking/kill decisions based on data.
• Monitor competitors and trends and translate findings into work.
• Own improvements to CPA, conversion, ROAS and LTV through a systematic approach to creatives.
• Scale successful ideas to new GEOs and directions and keep refining the creative system.
• Find new tools and best practices and bring them into the process.

Skills

Performance mindset

Research skills

Video know-how

Data-driven thinking

Trend radar

AI fluency

Campaign optimization

Tools

AI tools

Job description

RISK is seeking a Creative Marketing Manager to lead development of creative concepts and performance-driven marketing strategies in an international iGaming environment. You will craft briefs for designers, analyze campaign data, and collaborate with media buyers to push ROAS and LTV upward.

The role emphasizes a performance mindset, research-driven decision making, and fluency with AI tools to accelerate ideation and production while scaling successful campaigns across markets.