Copywriter (ATL Projects)

VML; Warszawa; Hybrid; PLN 60,000 - 110,000; Full time

Benefits offered by this job

Thrive Career Growth Program

Leadership Academy

Coursera data & AI courses

Flexible & hybrid work model

Medicover & Multisport

Job summary

VML is seeking a Copywriter to join a dynamic team in a hybrid Warsaw role. You will craft engaging copy for bold ATL campaigns, collaborating with Art Directors and other creatives. Agency background and storytelling passion are essential, with comfort across digital and social channels and a flexible, fast-paced work style.

You’ll work with a Creative Director and teams across production, strategy, and design while growing in a supportive, inclusive culture and exploring global opportunities.

Qualifications

• 2-5 years of experience as a Copywriter in an agency setting.
• Strong writing skills and a keen creative mindset.
• Ability to adjust tone and style for different audiences and platforms.
• Solid communication skills to pitch ideas with designers and teams.
• Passion for digital and social media trends and content formats.
• Ability to tell compelling stories and present ideas clearly.
• Fluent Polish and solid English (B2 level or higher).

Responsibilities

• Develop fresh, creative campaign concepts based on client briefs.
• Write copy and create concepts for presentations (PowerPoint/Keynote).
• Participate in client meetings to align on campaign vision.
• Incorporate client feedback to refine creative outputs.
• Collaborate on digital and social media content and trends.

Skills

Creative thinking

Excellent writing

Audience adaptation

Strong communication

Digital & social media

Storytelling

Polish fluency

Job description

Who We Are

VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth. Guided by a Human First philosophy, VML is known for its innovative work for brands and consistently ranks among the world’s leading creative companies, including the WARC Creative 100.VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore.

VML is part of WPP, the trusted growth partner for the world’s leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.

For more information, please visit www.vml.com and follow along on LinkedIn #WeAreVML.

Your role in a nutshell

Ready to unleash your creativity? Join VML as a Copywriter and become an integral part of a dynamic team working on bold, innovative ATL campaigns. You’ll dive deep into brand stories, creating captivating copy that resonates with diverse audiences. Collaborating with Art Directors and creative experts, you’ll bring fresh ideas to life.
We’re looking for someone with agency experience who thrives in a fast-paced environment and loves evolving creatively. If you have a passion for storytelling and digital trends, we want to hear from you!
At VML, you’ll enjoy opportunities for growth, flexible working, and a supportive, inclusive culture.

We welcome applications from both Copywriter and Art Director duos, as well as individuals working solo.

Details:

• Location: Hybrid model - 2 days per week in our Warsaw office, with the option to work remotely on other days
• Reporting Line: Creative Director
• Close Collaboration: Creative Team, Production Team, Strategy Team

Your scope & impact:

• Coming up with fresh, creative campaign ideas based on client briefs, and shaping your approach to fit their goals.
• Writing copy and creating concepts for presentations (in PowerPoint or Keynote) to showcase our big ideas to clients.
• Jumping into client meetings, making sure everyone’s on the same page and that the campaign vision is clear.
• Making tweaks and revisions based on client feedback to keep everything aligned with the project’s original objectives.
• Collaborating on digital and social media content, always keeping up with the latest trends and best practices.

Skills and experience required to be successful in this role include:

• 2-5 years of experience as a Copywriter in an agency setting.
• A strong knack for creative thinking and top-notch writing skills.
• Flexibility to adjust tone and style to fit different audiences and platforms.
• Solid communication skills to pitch ideas and work closely with designers and other team members.
• A passion for digital and social media, always staying up to date with what’s new in the industry.
• The ability to tell compelling stories and present your ideas in a way that captivates and engages.
• Fluent Polish and a good grasp of English (B2 level or higher).

Our offer:

• Endless Growth & Development Opportunities
  You will have the chance to work on cutting-edge, innovative projects with continuous support through mentorship, internal sessions, and personalized learning pathways via our e-learning platform. Our Thrive Career Growth Program is designed to help you set clear career goals and achieve them-whether you’re developing locally in Poland or exploring global opportunities. We also offer a Leadership Academy to nurture future leaders and build long-term success for every employee.
• Stay Ahead with Cutting-Edge Learning
  Through our partnership with Coursera, you’ll have access to over 400 courses and certifications in Data and AI. This ensures you not only expand your skills but also stay at the forefront of a rapidly evolving industry.
• Work-Life Balance Matters
  We understand the importance of balance in life, which is why we offer flexible working hours and the option to work remotely or in a hybrid model. We also encourage taking regular time off to recharge, ensuring that you maintain both your productivity and well-being.
• Well-Being at the Forefront
  Your well-being is our priority. With access to Medicover , Multisport , and our mental health resources, including employee assistance programs and wellness initiatives, we ensure you’re supported both mentally and physically.
• Inclusive & Celebratory Culture
  We celebrate diversity and inclusivity at VMLY&R. Through employee resource groups and various initiatives, we create a culture where every voice is heard and valued. We also love to celebrate successes together, whether it’s through VML Days , Foundation Days , or marking our collective achievements.
• Global Reach with Local Impact
  Be part of a global network while making a meaningful difference locally. Our international presence connects you to exciting collaborations and learning opportunities worldwide. You’ll also have access to a variety of activities with the WPP Campus , including yoga sessions, group runs, and more, creating a vibrant, active community.

Here what comes next:

• If your profile matches our position Magdalena (TalentCulture Partner) will contact you to arrange a phone interview.
• We will let you know If we would like to invite you for a follow up interview with the hiring manager, either online or in person.
• We will offer you feedback after every step-in recruitment process.

Our culture:

We’re all about building real relationships. No superficial connections here—just genuine interactions that matter. We’re innovators at heart, always pushing boundaries and challenging the status quo. We embrace the journey of trying, winning, failing, and trying again. We face every situation, even the tough ones, with a can-do attitude and a smile. Optimism is our guide to finding the best solutions. We’re inclusive and welcoming. We care that everyone feels valued and included at VML, no matter their background or beliefs.

# ConnectingMeaningfully, # InspiringCreatively, # ApproachingPositively, # IncludingPurposely

#LI-EMEA #LI-HYBRID

We believe the best work happens when we’re together, fostering creativity, collaboration, and connection. That’s why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.