Copy Creative (Mid-Level)

VML South Africa; Warszawa; Hybrid; PLN 71,000 - 140,000; Full time

Benefits offered by this job

Private medical care

Professional development opportunities

Training programmes

Flexible working arrangements

Job summary

VML South Africa is seeking a Content Creative (Mid-Level) in Warsaw, hybrid with 2 days per month in the office and remote on other days. You’ll write copy for social, digital campaigns and native formats, spotting trends and turning ideas into engaging content.

Collaborate with designers and strategists to shape campaigns for well-known brands, delivering sharp, relevant work. This is a dynamic role with a strong emphasis on culture and ideas.

Qualifications

• 3+ years of making content that’s smart, social-first, and works online.
• Fluent Internet and fluent English.
• Ability to turn big ideas into spot-on copy for any channel.
• Ask why before you start writing; let strategy back creativity.
• Love for culture, interior design and the creative industry.
• Pay attention to detail and deadlines.
• Enjoy working with a team that cares and aims for awards.

Responsibilities

• Dream up and write copy for social, digital and campaigns — words that feel alive, not just posted.
• Create native social content (Reels, TikToks, and more) with a keen eye on trends.
• Collaborate with other creatives to bring big ideas to life across digital touchpoints.
• Take projects from scribble to client-approved final product.
• Keep content calendars organized and filled with fresh ideas; inject energy into brainstorms.

Skills

Content creation

Social media writing

English fluency

Idea-to-copy ideation

Attention to detail

Deadline orientation

Collaborative teamwork

Cultural awareness

Job description

Who We Are

VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth. Guided by a Human First philosophy, VML is known for its innovative work for brands and consistently ranks among the world’s leading creative companies, including the WARC Creative 100. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore.

VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.

For more information, please visit www.vml.com and follow along on LinkedIn #WeAreVML.

Details

Job Title: Content & Copy Creative (Mid-Level) Location: Warsaw (Praga Północ) - hybrid model - 2 day per month in our Warsaw office, with the option to work remotely on other days Department: Creative Reports to: Creative Director

Your role in a nutshell

You know that feeling when you spot a new TikTok trend before it hits your feed… and immediately think “we could totally turn this into a campaign”?If that’s the kind of brain you’ve got - hello

VML is on the hunt for a Content Creative (Mid-Level) with a passion for ideas, words and culture. We want someone who loves scrolling through the internet with purpose - catching trends, shaping concepts, and turning them into content that people actually stop for.

This isn’t just about writing. It’s about creating work that’s sharp, relevant, smart - and maybe even a bit jealous-making for other brands. You’ll be working in a tight creative crew, alongside designers, strategists and production magicians, crafting campaigns for names your grandma has heard of.

Your scope & impact

• Dream up and write copy for social, digital and campaigns — words that feel alive, not just “posted”.
• Create native social content (yes, we mean Reels, TikToks, the lot) with a keen eye on what’s trending and why.
• Collaborate with other creatives to bring big ideas to life across all digital touchpoints.
• Take projects from the very first scribble to the final “client-approved” moment.
• Keep our content calendars organised and full of fresh ideas. Inject energy and insight into brainstorms and creative reviews.

Skills and experience required to be successful in this role include

• Have 3+ years of making content that’s smart, social-first, and works online.
• Speak fluent Internet (and fluent English, too).
• Can turn a big idea into spot-on words for any channel.
• Ask “why” before you start writing - you like your creativity to be backed by strategy.
• Have a genuine love for culture, interior design and the creative industry.
• Pay attention to detail (and deadlines).
• Enjoy working with people who care as much as you do - and like to win a few awards along the way.

The gross salary for this position at the time of this posting is indicated below. This range reflects our broader group’s compensation framework across diverse agencies and disciplines. For this specific role, our offer will be determined within this range based on our internal benchmark, reflecting the specific market conditions for our discipline. Individual compensation varies based on job-related factors, including business needs, experience, level of responsibility and qualifications.

Poland Pay Range6 333 zł—12 500 zł PLN

In addition to the salary range provided, we offer a comprehensive benefits package designed to support our employees' well-being and professional growth. While specific details may vary by agency, typical benefits often include:

• private medical care
• professional development opportunities
• training programmes
• flexible working arrangements (where applicable)

Some agencies may offer additional benefits.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.