Copywriter (Regular)

VML; Warszawa; Hybrid; PLN 120,000 - 180,000; Full time

Benefits offered by this job

Medicover health insurance

Multisport card

English lessons

VML Learn

Thrive Career Growth Program

Leadership Academy

WPP OPEN platform access

WPP Brains

Creative Studio access

Job summary

VML Poland is seeking a talented Copywriter to join the creative team, developing campaigns and telling brand stories with originality. You will collaborate with an Art Director and other creatives to bring projects to life.

We require 1–3 years of agency experience, strong writing, and the ability to adapt tone for diverse audiences and platforms. The role is hybrid in Warsaw with mentorship and growth opportunities through our Thrive Career Growth Program.

Qualifications

• 1–3 years of agency Copywriter experience.
• Strong writing skills and creative thinking.
• Ability to adapt tone to different audiences and platforms.
• Solid communication skills for pitching ideas with designers.
• Passion for digital and social media and trend awareness.
• Ability to tell compelling brand stories that engage audiences.
• Fluent Polish and good English (B2+).

Responsibilities

• Generate fresh campaign ideas based on client briefs.
• Write copy and create concepts for presentations to clients.
• Join client meetings to align on campaign vision.
• Incorporate client feedback to refine work.
• Collaborate on digital and social content, staying current with trends.

Skills

Creative thinking

Writing skills

Tone adaptability

Communication skills

Digital & social media

Storytelling

Polish language

English proficiency

Job description

Who We Are

VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brandsthat drive growth. Guided by a Human First philosophy, VML is known for its innovative work for brands and consistently ranks among the world’s leading creative companies, including the WARC Creative 100.VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore.

VML is part of WPP, the trusted growth partner for the world’s leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.

For more information, please visit www.vml.com and follow along on LinkedIn#WeAreVML.

Your role in a nutshell

As a Copywriter at VML, you will be a vital part of the creative team, responsible for developing outstanding campaigns. You will dive deep into the essence of our client’s brands, telling their stories through captivating and original copy that resonates with diverse audiences. Working closely with an Art Director and other creative experts, you’ll help bring innovative projects to life.
We’re looking for someone with agency experience who thrives in a dynamic environment and is eager to evolve, delivering market-leading, groundbreaking work. If you have a talent for telling memorable stories and bringing brands to life, we want to hear from you!

Details:

• Location: Hybrid model - 1 day per month in our Warsaw office, with the option to work remotely on other days
• Reporting Line: Creative Director
• Close Collaboration: Creative Team, Production Team, Strategy Team

Your scope & impact:

• Coming up with fresh, creative campaign ideas based on client briefs, and shaping your approach to fit their goals.
• Writing copy and creating concepts for presentations (in PowerPoint or Keynote) to showcase our big ideas to clients.
• Jumping into client meetings, making sure everyone’s on the same page and that the campaign vision is clear.
• Making tweaks and revisions based on client feedback to keep everything aligned with the project’s original objectives.
• Collaborating on digital and social media content, always keeping up with the latest trends and best practices.

Skills and experience required to be successful in this role include:

• 1-3 years of experience as a Copywriter in an agency setting.
• A strong knack for creative thinking and top-notch writing skills.
• Flexibility to adjust tone and style to fit different audiences and platforms.
• Solid communication skills to pitch ideas and work closely with designers and other team members.
• A passion for digital and social media, always staying up to date with what’s new in the industry.
• The ability to tell compelling stories and present your ideas in a way that captivates and engages.
• Fluent Polish and a good grasp of English (B2 level or higher).

Our offer:

• Work on innovative projects with full mentorship support, internal sessions, and personalized development paths through our e-learning platform VML Learn. Our Thrive Career Growth Program will help you set clear goals and achieve them - whether you’re growing locally or exploring global opportunities. If you show leadership potential, our Leadership Academy is here to prepare you for long-term success.
• Your well-being is our priority.With Medicover health insurance, Multisport card, and mental health resources, we ensure you’re supported both physically and mentally.
• Join us in a modern officeat the WPP campus in Warsaw, located in the historic Koneser complex. This dynamic, collaborative space offers flexible work areas and quiet zones - creating the ideal environment for your creativity to flourish.
• WPP OPEN is our AI-powered platform designed to support you in your daily work. It enhances collaboration, drives innovation, and opens up exciting opportunities across our global network. With WPP Brains , AI assistants provide data-driven insights, helping you make smarter decisions throughout your entire workflow. From streamlining tasks and integrating apps to generating creative ideas and images via Creative Studio , WPP OPEN empowers you to work more efficiently and creatively.
• We love to celebrate success together - whether it’s through VML Days , Foundation Days , or special celebrations of our collective achievements.
• We offer English lessons to help you improve your language skills and work confidently in an international environment.

Our Culture:

At VML Poland we’re all about creating a space where everyone can be their authentic self. We pride ourselves on fostering an environment where you can feel confident bringing up concerns – 86.5% of our team agrees that they can report ethical concerns without fear of retaliation. We believe in inclusivity, and it shows: 86.0% of our people say their managers create a welcoming and inclusive work environment. Plus, 84.8% of our team feels they can be themselves at work without fear of discrimination.
We’re passionate about what we do, and it’s reflected in the enthusiasm we have for our work – 80.3% of our team members are excited about their jobs.
These insights are based on our annual employee satisfaction study – the All In Survey 2024.
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#LI-EMEA #LI-HYBRID

We believe the best work happens when we’re together, fostering creativity, collaboration, and connection. That’s why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.