Copywriter (ATL Projects)

VML South Africa; Warszawa; Hybrid; PLN 78,000 - 123,000; Full time

Benefits offered by this job

Growth opportunities

Coursera courses access

Flexible working hours

Remote or hybrid

Well-being programs

Inclusive culture

Job summary

VMLY&R Warsaw is seeking a Copywriter to craft compelling brand storytelling for bold, digital campaigns. You will collaborate with Art Directors, create engaging copy, and present concepts to clients in PowerPoint or Keynote.

Candidates with 2–5 years agency experience, fluent Polish and at least B2 English, and a passion for digital trends will thrive in a fast-paced, inclusive, hybrid working environment with growth opportunities.

Qualifications

• 2–5 years of copywriter experience in an agency.
• Strong writing skills and creative thinking.
• Ability to adapt tone to audiences and platforms.
• Excellent communication and collaboration with designers.
• Passion for digital and social media trends; storytelling ability.
• Fluency in Polish and English at B2 level or higher.

Responsibilities

• Write copy and concepts for presentations to showcase ideas to clients.
• Collaborate with Art Directors and creative teams on campaigns.
• Present and defend concepts in client meetings.
• Incorporate feedback to align with project objectives.
• Contribute to digital and social content planning and execution.

Skills

Creative thinking

Writing skills

Adaptability

Communication

Digital & social media

Tools

PowerPoint

Keynote

Job description

Who We Are

VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth. Guided by a Human First philosophy, VML is known for its innovative work for brands and consistently ranks among the world’s leading creative companies, including the WARC Creative 100. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore.

VML is part of WPP, the trusted growth partner for the world’s leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.

Your role in a nutshell

Ready to unleash your creativity? Join VML as a Copywriter and become an integral part of a dynamic team working on bold, innovative ATL campaigns. You’ll dive deep into brand stories, creating captivating copy that resonates with diverse audiences. Collaborating with Art Directors and creative experts, you’ll bring fresh ideas to life. We’re looking for someone with agency experience who thrives in a fast-paced environment and loves evolving creatively. If you have a passion for storytelling and digital trends, we want to hear from you! At VML, you’ll enjoy opportunities for growth, flexible working, and a supportive, inclusive culture.

We welcome applications from both Copywriter and Art Director duos, as well as individuals working solo.

Details

• Location: Hybrid model – 2 days per week in our Warsaw office, with the option to work remotely on other days
• Reporting Line: Creative Director
• Close Collaboration: Creative Team, Production Team, Strategy Team

Your scope & impact

• Coming up with fresh, creative campaign ideas based on client briefs, and shaping your approach to fit their goals.
• Writing copy and creating concepts for presentations (in PowerPoint or Keynote) to showcase our big ideas to clients.
• Jumping into client meetings, making sure everyone’s on the same page and that the campaign vision is clear.
• Making tweaks and revisions based on client feedback to keep everything aligned with the project’s original objectives.
• Collaborating on digital and social media content, always keeping up with the latest trends and best practices.

Key Skills and Experience

• 2-5 years of experience as a Copywriter in an agency setting.
• A strong knack for creative thinking and top-notch writing skills.
• Flexibility to adjust tone and style to fit different audiences and platforms.
• Solid communication skills to pitch ideas and work closely with designers and other team members.
• A passion for digital and social media, always staying up to date with what’s new in the industry.
• The ability to tell compelling stories and present your ideas in a way that captivates and engages.
• Fluent Polish and a good grasp of English (B2 level or higher).

Our Offer

• Endless Growth & Development Opportunities – You will have the chance to work on cutting-edge, innovative projects with continuous support through mentorship, internal sessions, and personalized learning pathways via our e-learning platform. Our Thrive Career Growth Program is designed to help you set clear career goals and achieve them – whether you’re developing locally in Poland or exploring global opportunities. We also offer a Leadership Academy to nurture future leaders and build long-term success for every employee.
• Cutting-Edge Learning – Through our partnership with Coursera, you’ll have access to over 400 courses and certifications in Data and AI. This ensures you not only expand your skills but also stay at the forefront of a rapidly evolving industry.
• Work-Life Balance – We understand the importance of balance in life, which is why we offer flexible working hours and the option to work remotely or in a hybrid model. We also encourage taking regular time off to recharge, ensuring that you maintain both your productivity and well-being.
• Well-Being at the Forefront – Your well-being is our priority. With access to Medicover, Multisport, and our mental health resources, including employee assistance programs and wellness initiatives, we ensure you’re supported both mentally and physically.
• Inclusive & Celebratory Culture – We celebrate diversity and inclusivity at VMLY&R. Through employee resource groups and various initiatives, we create a culture where every voice is heard and valued. We also love to celebrate successes together, whether it’s through VML Days, Foundation Days, or marking our collective achievements.
• Global Reach with Local Impact – Be part of a global network while making a meaningful difference locally. Our international presence connects you to exciting collaborations and learning opportunities worldwide. You’ll also have access to a variety of activities with the WPP Campus, including yoga sessions, group runs, and more, creating a vibrant, active community.

Cultural Statement

We believe the best work happens when we’re together, fostering creativity, collaboration, and connection. That’s why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.