Copy Creative (Mid-Level)

Wpp Group; Warszawa; On-site; PLN 71,000 - 140,000; Full time

Job summary

VML, part of WPP, in Warsaw (Praga Północ) is seeking a Content Creative (Mid-Level) to craft copy for social, digital and campaigns, spotting trends and turning them into campaigns. This hybrid role requires 2 days per month in the Warsaw office, with remote work on other days.

You will work with designers, strategists and production magicians to create campaigns for brands, bringing big ideas to life across all digital touchpoints.

Qualifications

• 3+ years making content that's smart and social-first.
• Fluent English is required.
• Able to turn big ideas into concise copy for multiple channels.

Responsibilities

• Dream up and write copy for social, digital and campaigns.
• Create native social content (Reels, TikToks, etc.).
• Collaborate with designers, strategists and production teams to bring ideas to life.
• Take projects from initial scribble to client-approved moment.
• Keep content calendars organized with fresh ideas.

Skills

Copywriting

Trend spotting

Content creation

English fluency

Job description

Who We Are

VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth. Guided by a Human First philosophy, VML is known for its innovative work for brands and consistently ranks among the world's leading creative companies, including the WARC Creative 100. VML's global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore.

VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.

For more information, please visit www.vml.com and follow along on LinkedIn #WeAreVML.

Details:

• Job Title: Content & Copy Creative (Mid-Level)
  Location: Warsaw (Praga Północ) - hybrid model - 2 day per month in our Warsaw office, with the option to work remotely on other days
• Department: Creative
• Reports to: Creative Director

Your role in a nutshell

You know that feeling when you spot a new TikTok trend before it hits your feed... and immediately think "we could totally turn this into a campaign"? If that's the kind of brain you've got - hello

VML is on the hunt for a Content Creative (Mid-Level) with a passion for ideas, words and culture. We want someone who loves scrolling through the internet with purpose - catching trends, shaping concepts, and turning them into content that people actually stop for.

This isn't just about writing. It's about creating work that's sharp, relevant, smart - and maybe even a bit jealous-making for other brands. You'll be working in a tight creative crew, alongside designers, strategists and production magicians, crafting campaigns for names your grandma has heard of.

Your scope & impact:

• Dream up and write copy for social, digital and campaigns - words that feel alive, not just "posted".
• Create native social content (yes, we mean Reels, TikToks, the lot) with a keen eye on what's trending and why.
• Collaborate with other creatives to bring big ideas to life across all digital touchpoints.
• Take projects from the very first scribble to the final "client-approved" moment.
• Keep our content calendars organised and full of fresh ideas. Inject energy and insight into brainstorms and creative reviews.

Skills and experience required to be successful in this role include:

• Have 3+ years of making content that's smart, social-first, and works online.
• Speak fluent Internet (and fluent English, too).
• Can turn a big idea into spot-on words for any channel.
• Ask "why" before you start writing - you like your creativity to be backed by strategy.
• Have a genuine love for culture, interior design and the creative industry.
• Pay attention to detail (and deadlines).
• Enjoy working with people who care as much as you do - and like to win a few awards along the way.

#LI-EMEA

The gross salary for this position at the time of this posting is indicated below. This range reflects our broader group's compensation framework across diverse agencies and disciplines. For this specific role, our offer will be determined within this range based on our internal benchmark, reflecting the specific market conditions for our discipline. Individual compensation varies based on job-related factors, including business needs, experience, level of responsibility and qualifications.

In addition to the salary range provided, we offer a comprehensive benefits package designed to support our employees' well-being and professional growth. While specific details may vary by agency, typical benefits often include: private medical care, professional development opportunities, training programmes and flexible working arrangements (where applicable). Some agencies may offer additional benefits.

Poland Pay Range

6 333 zł-12 500 zł PLN

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.