Consumer Insights Manager CE

Pernod Ricard España SA; Warszawa; Hybrid; PLN 150,000 - 210,000; Full time

Benefits offered by this job

Pension program

Private medical care

Life insurance

Sports card & leisure subsidies

Holiday gift packages

Trainings, courses, and company events

Job summary

Pernod Ricard España SA in Poland is seeking a Consumer Insights Manager to partner with Marketing, BI, Sales, Trade Marketing, Digital Marketing and RGM teams to turn consumer and market understanding into actionable business decisions for Poland, with selective support for Central Europe.

You will lead end-to-end research programs, shape the consumer insight agenda, and translate findings into clear brand strategies and growth opportunities across spirits categories, contributing to a

Qualifications

• University degree required or equivalent in a related field.
• Minimum 5 years in Consumer Insights, Market Research, or Strategic Insights.
• Strong analytical, problem-solving and storytelling abilities.
• Experience designing and managing qualitative and quantitative studies end-to-end.
• Ability to translate consumer and market understanding into actionable business recommendations.
• Proven stakeholder management and influence across functions.
• Fluency in Polish and English.

Responsibilities

• Partner with Brand Teams to support strategy, innovation and portfolio decisions.
• Collaborate with Sales, Trade Marketing, Digital Marketing, RGM and BI to link consumer insights to performance.
• Influence decisions through insight-led recommendations and storytelling.
• Lead end-to-end insight projects: question definition, methodology, recommendations.
• Manage portfolio of initiatives including brand tracking, segmentation, research, and post-activation learning.
• Build relationships with research agencies and external partners.
• Develop the Poland consumer insight agenda and translate trends into business actions.

Skills

Analytical thinking

Storytelling

Stakeholder management

Problem solving

Qualitative research

Quantitative research

Translating insights

Fluent Polish

Fluent English

Education

University degree in psychology, social sciences, economics, marketing or related field

Job description

At Pernod Ricard, we pride ourselves on being créateurs de convivialité — creators of genuine, friendly, and responsible moments of sharing. As Consumer Insights Manager, you will work closely with Marketing, Business Intelligence, Sales, Trade Marketing, Digital Marketing and Revenue Growth Management teams to strengthen consumer-centric decision-making across brands, categories and commercial priorities. The role is primarily focused on Polish market, with additional support for selected Central Europe markets.Position GoalTurn consumer, shopper and market understanding into clear, actionable recommendations that support business decisions and long-term growth. Lead strategic insight initiatives to uncover consumer trends, needs and opportunities, helping build strong and distinctive brand strategies.Key ResponsibilitiesBusiness PartnershipPartner with Brand Teams to support brand strategy, innovation, communication, activation and portfolio decisions.Collaborate with Sales, Trade Marketing, Digital Marketing, RGM and Business Intelligence teams to connect consumer understanding with commercial performance.Influence decision-making through compelling, insight-led recommendations and clear business storytelling.Research & InsightsLead end-to-end insight and research projects, from business question definition and methodology recommendation to actionable recommendations.Manage a broad portfolio of initiatives including brand tracking, segmentation, innovation and communication testing, shopper studies, consumer understanding and post-activation learning.Recommend the most effective insight approaches by combining research, data and existing knowledge sources to address business challenges.Build and maintain strong relationships with research agencies and external insight partners.Consumer & Market UnderstandingDevelop and execute the consumer insight agenda for Poland.Structure complex or ambiguous business questions into clear learning agendas and actionable recommendations.Identify key consumer, shopper, category and market trends, translating them into business implications.Build a deep understanding of consumer motivations, need states, occasions, rituals and purchase drivers across key spirits categories.Knowledge & Organization ImpactBuild and continuously develop a knowledge base of consumer, shopper and category insights.Embed insights into business planning, decision-making and performance evaluation processes.Proactively identify growth opportunities, challenge assumptions and promote consumer-centric thinking across the organization.Support selected Central Europe consumer insight initiatives and facilitate knowledge sharing across markets.Skills and Qualifications:You do not need to meet every listed requirement to be considered. If you believe your experience and skills are a good fit for this role, we encourage you to apply.University degree in psychology, social sciences, economics, marketing or a related field.Minimum 5 years of experience in Consumer Insights, Market Research, Strategic Insights, Brand Strategy or related areas, ideally within FMCG, alcohol or consumer goods.Excellent analytical, structured problem-solving and storytelling skills.Strong experience in designing and managing qualitative and quantitative research projects end-to-end.Ability to translate consumer, shopper and market understanding into clear business recommendations.Strong stakeholder management skills and proven ability to influence decisions across functions without formal authority.Confidence to challenge assumptions, methodologies and business thinking in a constructive and diplomatic manner.Possess business curiosity and learning agility.Fluent Polish and English.What we offer:Work in a friendly, collaborative Convivialité culture.Development opportunities within an international organization with iconic global brands.Comprehensive onboarding and training to support your professional growth.Bonus system tied to individual and company objectives.Extensive benefits package, including:Pension program (company contributes 3.5% base salary after 3 months),Private medical care (including dental),Life insurance,Sports card & leisure subsidies,Holiday gift packages,Trainings, courses, and company events.Hybrid work model: required 3 days in the officeOpportunity to get involved in sustainability initiatives and make a real impact.Job Posting End Date:Target Hire Date:2026-10-01Target End Date: