Consumer Insights Manager — Strategic Market Intelligence

BAT; Warszawa; On-site; PLN 120,000 - 180,000; Full time

Benefits offered by this job

Performance bonus

Health benefits vary by country

Online learning platforms

Job summary

BAT Poland seeks a Consumer Insights Junior Manager (HP) in Warsaw to support the Heated Products category by voicing the consumer across CE markets. You will drive data-driven insights and collaborate with Marketing, Management and external agencies to shape strategy.

Requirements include a Master’s degree in Marketing/Market Research and 3+ years of related experience, with fluency in Polish and English. This role offers career growth within a multinational FMCG environment.

Qualifications

• Master’s degree in Marketing, Market Research, Statistics or related field with 3+ years in Marketing Research, Consumer Insights or Market Intelligence.
• Strong expertise in quantitative and qualitative consumer and market research methodologies, tools and frameworks.
• Deep understanding of consumer needs, attitudes and behaviours with strong brand intuition.
• Solid business sense with understanding of market dynamics, drivers and growth opportunities.
• Excellent analytical, conceptual and critical thinking; ability to connect data to business impact.
• Proven ability to translate complex research findings into actionable insights and recommendations.
• Fluency in Polish and English (written and spoken).

Responsibilities

• Generate and deliver actionable consumer insights for Heated Products and CE markets to shape strategies.
• Aggregate data from multiple sources and craft clear storylines and recommendations.
• Drive consumer-centric culture across the CE organization and outline key trends.
• Discuss findings with CE Marketing & Management to shape plans.
• Manage research and insights projects with external agencies for CE markets.
• Address ad hoc questions with deep-dive market analysis and presentations.
• Build relationships with Insights teams and cross-functional partners to influence decisions.
• Act as Consumer Insights Ambassador and coordinate with agency partners to meet BAT standards.

Skills

Quantitative research

Qualitative research

Analytical thinking

Business sense

Data storytelling

Influencing

Polish fluency

English fluency

Education

Master’s degree in Marketing/Market Research

Job description

BAT Poland seeks a Consumer Insights Junior Manager (HP) in Warsaw to support the Heated Products category by voicing the consumer across CE markets. You will drive data-driven insights and collaborate with Marketing, Management and external agencies to shape strategy.

Requirements include a Master’s degree in Marketing/Market Research and 3+ years of related experience, with fluency in Polish and English. This role offers career growth within a multinational FMCG environment.