Commercial Director

ASBIS; Poland; On-site; PLN 600,000 - 850,000; Full time

Benefits offered by this job

International career opportunities

Professional development programs

Job summary

ASBIS is seeking a senior commercial leader to drive the Accessories & Peripherals business unit across the EMEA region. You will manage regional sales and marketing budgets, lead multi-country teams, and deliver revenue, margin and sell-out KPIs through local ASBIS entities.

You will shape go-to-market strategy across channels, support portfolio and vendor decisions, and ensure pricing discipline while expanding distributor and marketplace partnerships.

Qualifications

• Senior leadership experience in IT, consumer electronics or accessories distribution.
• Proven track record delivering revenue and gross-margin growth across multi-country regions.
• Strong channel and distribution strategy and analytics.
• Experience managing sales budgets and channel performance.
• Fluent English; additional languages are advantageous.

Responsibilities

• Own and deliver the regional sales and marketing budget for the Accessories & Peripherals BU across EMEA, and all financial and commercial KPIs in the regions (revenue, gross profit, margin and sell-out), through ASBIS local entities and their sales teams.
• Lead, coach and develop the regional sales managers and their teams across EMEA; set sales objectives, priorities and performance standards, and build succession.
• Define and execute the commercial and go-to-market strategy for the BU across channels - distribution, retail, marketplaces and key accounts - and across EMEA markets.
• Provide regional market and commercial input into portfolio, range and vendor decisions owned by Product / BDM and CBDO, ensuring plans fit regional demand and channel needs.
• Execute regional pricing, discount and promotion within approved frameworks and approval limits; protect margin and price integrity while driving sell-in and sell-out.
• Drive sell-out and stock rotation in the regions with Demand Planning, flagging ageing and excess for corrective action.
• Grow and manage strategic distributor, retailer and marketplace partnerships; expand distribution and premium placement across EMEA.
• Manage by data: regional performance reporting by brand, category, country and channel; identify risks to revenue, margin and stock, and drive corrective action.
• Partner with Marketing, Finance, Supply Chain and country management to align commercial plans, budgets and execution.

Skills

Senior commercial leadership

EMEA sales leadership

Channel & distribution management

Pricing analytics

Budget management

People leadership

Fluent English

Job description

Lead the regional commercial performance of the Accessories & Peripherals Business Unit across EMEA - managing the regional sales and marketing budget, leading the regional sales teams, and delivering all financial and commercial KPIs in the regions (revenue, gross profit, margin and sell-out) through ASBIS local entities while protecting margin and price integrity.

Main areas of responsibility

• Own and deliver the regional sales and marketing budget for the Accessories & Peripherals BU across EMEA, and all financial and commercial KPIs in the regions (revenue, gross profit, margin and sell-out), through ASBIS local entities and their sales teams.
• Lead, coach and develop the regional sales managers and their teams across EMEA; set sales objectives, priorities and performance standards, and build succession.
• Define and execute the commercial and go-to-market strategy for the BU across channels - distribution, retail, marketplaces and key accounts - and across EMEA markets.
• Provide regional market and commercial input into portfolio, range and vendor decisions owned by Product / BDM and CBDO, ensuring plans fit regional demand and channel needs.
• Execute regional pricing, discount and promotion within approved frameworks and approval limits; protect margin and price integrity while driving sell-in and sell-out.
• Drive sell-out and stock rotation in the regions with Demand Planning, flagging ageing and excess for corrective action.
• Grow and manage strategic distributor, retailer and marketplace partnerships; expand distribution and premium placement across EMEA.
• Manage by data: regional performance reporting by brand, category, country and channel; identify risks to revenue, margin and stock, and drive corrective action.
• Partner with Marketing, Finance, Supply Chain and country management to align commercial plans, budgets and execution.

Candidate profile

• Senior commercial / sales leadership experience in IT, consumer electronics or accessories distribution, accountable for a sales and marketing budget and commercial results (revenue, gross profit, margin).
• Proven track record leading multi-country / EMEA commercial / sales teams and delivering revenue and gross-margin growth.
• Strong channel and distribution management across distribution, retail, marketplaces and key accounts.
• Skilled in channel and distribution strategy, pricing execution and commercial analytics.
• Experience managing sales budgets and channel performance.
• People leadership: building, developing and retaining high-performing commercial / sales teams.
• Fluent English; additional EMEA languages an advantage.

We offer:

• Opportunity to work for a financially strong, fast-growing multinational company.
• Constant interaction with global teams of professionals
• International career opportunities
• Access to continuous professional development: training, certification programs, events, and team buildings
• Competitive salary package and motivation scheme

ASBIS Group is a leading IT company specializing in value-added distribution and development of IT, IoT, and Robotic products, solutions, and services to the markets of Europe, the Middle East, and Africa.

In over 30 years of operations, ASBIS has grown into an international group, headquartered in Cyprus, with subsidiaries in 34 countries across EMEA, and nearly 3,000 employees.

We are proud of being one of the certified companies by Great Place to Work® , the global authority on workplace culture, as we believe that our true asset is people. ASBIS invests a lot to create a workplace where every employee has a place for professional growth, and appropriate support to unlock their potential and build a future with the Company.

Whatever your area of expertise and specialization, you will find a range of career opportunities at ASBIS.

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