Marketing Director

ASBIS; Poland; On-site; PLN 320,000 - 520,000; Full time

Benefits offered by this job

Competitive salary package

Professional development opportunities

Gifts and bonuses for life events

Job summary

ASBIS is seeking a Marketing Director to drive go-to-market and trade marketing for Accessories & Peripherals across EMEA. You will plan and execute brand and channel campaigns, manage vendor MDF budgets, and drive sell-out, brand visibility, and measurable return on marketing spend.

The role requires proven regional sales experience across IT/consumer electronics, extensive travel, and strong channel relationships. Competitive salary and multinational collaboration are offered.

Qualifications

• Proven experience in regional sales or business development within IT, consumer electronics, or accessories distribution.
• Fluent English; knowledge of Russian and regional languages would be an advantage.
• Willingness to travel extensively across the region.

Responsibilities

• Own and deliver revenue, gross profit, margin and sell-out targets for Central Asia & the Caucasus through ASBIS local entities and channel partners.
• Develop and manage distributor, retailer and marketplace partnerships; expand distribution footprint and range width.
• Build and execute the territory go-to-market plan by country, channel and brand group, aligned with the Commercial Director and BDMs.
• Execute pricing, discount and promotion within approved frameworks and approval limits; protect margin and price integrity.
• Drive sell-out and stock rotation with partners and Demand Planning; manage order sizing and replenishment to avoid ageing and excess.
• Manage by data: territory pipeline, partner performance and reporting by country, channel and brand; flag risks and corrective actions.
• Coordinate with BDMs and Marketing on brand priorities, launches and trade support in the territory.

Skills

Regional sales experience

Fluent English

Travel willingness

Channel management

Commercial acumen

Job description

With over 2600 employees in 28 subsidiaries across the EMEA region, ASBIS is a pre-eminent global value add distributor, OEM, and solutions provider. We are distinguished by our in-depth industry insight and 32+ years of experience as a reliable global partner for clients and suppliers.

We are proud of being one of the certified companies by Great Place to Work®, the global authority on workplace culture, as we believe that our true asset is people. ASBIS invests a lot to create a workplace where every employee has consistently positive experience, professional growth, and appropriate support to unlock their potential and build a future with the Company.

Whatever your area of expertise and specialization, you will find a range of career opportunities at ASBIS.

About the position:

We are looking for a Marketing Director to drive go-to-market and trade marketing for the Accessories & Peripherals BU across EMEA by planning and executing brand and channel campaigns, managing vendor MDF budgets, and driving sell-out, brand visibility, and measurable return on marketing spend.

Key Responsibilities:

• Own and deliver revenue, gross profit, margin and sell-out targets for Central Asia & the Caucasus through ASBIS local entities and channel partners.
• Develop and manage distributor, retailer and marketplace partnerships; expand distribution footprint and range width.
• Build and execute the territory go-to-market plan by country, channel and brand group, aligned with the Commercial Director and BDMs.
• Execute pricing, discount and promotion within approved frameworks and approval limits; protect margin and price integrity.
• Drive sell-out and stock rotation with partners and Demand Planning; manage order sizing and replenishment to avoid ageing and excess.
• Manage by data: territory pipeline, partner performance and reporting by country, channel and brand; flag risks and corrective actions.
• Coordinate with BDMs and Marketing on brand priorities, launches and trade support in the territory.

Requirements:

• Proven experience in regional sales or business development within IT, consumer electronics, or accessories distribution.
• Experience managing and developing business across Central Asia and the Caucasus, including strong relationships with local channel partners.
• Strong channel management skills across distribution, retail, and marketplaces, with the ability to own individual revenue and GP targets.
• Strong commercial acumen, including pricing, order planning, sell-out, and margin management.
• Willingness to travel extensively across the region.
• Fluent English; knowledge of Russian and regional languages would be an advantage.

KPI:

Finance perspective Weight: 25%

• MDF budget utilization and adherence (committed vs actual vs plan)
• Return on marketing spend (ROMI) vs target

Customers (marketing) Weight: 40%

• Sell-out uplift from campaigns vs baseline
• Channel & marketplace placement and content coverage
• Campaign reach, engagement and qualified leads vs target

Internal processes (operations) Weight: 20%

• Campaigns and launches delivered on time and on budget
• MDF claims reconciled with vendors within SLA
• Content / PIM completeness for listed SKUs (%)

Learning & Development (competences) Weight: 15%

• Marketing / platform certifications completed (digital, marketplace)

We Offer:

• Competitive salary package and performance-based motivation system.
• Opportunity to work in a financially strong, fast-growing multinational company.
• Constant interaction with global teams of professionals.
• Access to continuous professional development: training, certification programs, events, and team buildings.
• Gifts and bonuses for significant life events, corporate awards, and long-service recognition.

We are on a mission to bring technology to everyone and are looking for new colleagues. Are you the one?

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