Chief Marketing Officer

HRK S.A.; Warszawa; On-site; PLN 800,000 - 1,100,000; Full time

Job summary

HRK S.A. is seeking a Chief Marketing Officer to join its senior leadership team.

This role operates at the intersection of brand, corporate reputation, consumer understanding, and commercial strategy, reporting to the executive leadership and working closely with the Management Board. You will align corporate communications, consumer insights, and category strategy, acting as a strategic advisor to senior leadership and translating market understanding into impactful business decisions and

Qualifications

• Seasoned marketing and communications leader with a track record in consumer-centric industries.
• Experience driving brand, corporate reputation, and commercial strategy at senior levels.
• Proven ability to translate market and consumer understanding into strategic decisions and integrated communications.

Responsibilities

• Lead corporate marketing across multiple markets and brands.
• Oversee public relations and corporate communications activities.
• Drive consumer insights and market intelligence to support strategic decisions.
• Manage business intelligence and translate data into actionable recommendations.
• Develop sponsorship, partnership, and stakeholder engagement strategies.
• Identify synergies between communication activities and category growth.
• Strengthen reputation and market positioning among consumers and external stakeholders.
• Collaborate with executive leadership to support business objectives.

Skills

Senior leadership

FMCG experience

Consumer insights

Cross-functional leadership

Analytics

Stakeholder management

Executive presence

Strategic thinking

Board interaction

Job description

Our client is a leading multinational consumer goods organization with a strong portfolio of well-known brands and an established presence across multiple international markets.

About the Role

As part of its continued growth and transformation journey, the company is seeking an exceptional Chief Marketing Officer to join its senior leadership team. This is a highly visible role operating at the intersection of brand, corporate reputation, consumer understanding, and commercial strategy. Reporting directly to executive leadership and working closely with the Management Board, the successful candidate will play a pivotal role in shaping how the organization engages consumers, stakeholders, partners, and the wider market. As CMO, you will be responsible for building stronger connections between corporate communications, consumer insights, business intelligence, and category strategy. You will act as a strategic advisor to senior leadership, translating market and consumer understanding into impactful business decisions and integrated communication initiatives.

Responsibilities

• Leading the corporate marketing agenda across multiple markets and brands
• Overseeing public relations and corporate communications activities
• Driving consumer insights and market intelligence capabilities to support strategic decision-making
• Managing business intelligence initiatives and translating data into actionable recommendationsDeveloping sponsorship, partnership, and stakeholder engagement strategies
• Identifying synergies between communication activities and category growth strategies
• Strengthening the company's reputation and market positioning among consumers and external stakeholders
• Collaborating closely with commercial, category, and executive leadership teams to support business objectives

Qualifications

We are seeking a seasoned marketing and communications leader with a strong track record in consumer-centric industries.

Required Skills

• The ideal candidate will bring:
• Significant senior leadership experience in marketing, corporate communications, brand management, or related disciplines
• Proven success within FMCG, consumer goods, retail, consumer services, or similarly consumer-focused environments
• Deep understanding of consumer behaviour, market dynamics, and reputation management
• Experience leading cross-functional initiatives that connect brand, communications, commercial, and business priorities
• Strong analytical capabilities with the ability to leverage consumer insights and business intelligence in strategic decision-making
• Outstanding communication and stakeholder management skills
• Natural executive presence, social charisma, and the ability to influence at all organizational levels
• Strategic mindset combined with commercial acumen and business curiosity
• Experience working with senior leadership teams and boards in complex, multinational organizations

This role offers a rare opportunity to influence both corporate reputation and business strategy within a globally recognized organization. The successful candidate will enjoy direct exposure to executive leadership, significant strategic impact, and the ability to shape the future direction of a market-leading consumer business.

If you are a commercially minded marketing leader who combines strategic thinking, strong interpersonal influence, and a passion for understanding consumers, we would welcome a confidential conversation.