Senior Brand Manager

Kraft Heinz; Warszawa; In loco; PLN 180.000 - 300.000; Tempo pieno

Descrizione del lavoro

Kraft Heinz is seeking a Senior Brand Manager to drive the strategy and development of the innovation pipeline for selected categories. You will lead brand growth through compelling communication strategies and assets, while guiding new product concepts from insights to market delivery.

You will manage budgets, coordinate with agencies, and collaborate with local and global marketing teams to achieve aggressive brand goals.

Competenze

• Strong strategic thinking and analytical skills.
• Effective communication and interpersonal skills for collaboration across diverse teams.
• Proven experience as a Brand Manager or similar role (min. 5 years in marketing including NPD projects).
• Knowledge of MS PowerPoint and Excel as well as AI tools experience.

Mansioni

• Lead, develop and execute strategy and innovation pipeline for chosen categories.
• Lead growth of brand equity through communication strategy and development of communication assets.
• Drive innovations/renovations ideas and projects with insights, market research and full product development.
• Analytical and financial acumen – independently prepare business analyses based on market data.
• Conduct insightful consumer research and translate findings into actionable strategies.
• Collaborate with local and global marketing teams to optimize goals and execution.
• Team management and coordination with agencies.

Conoscenze

Strategic thinking

Analytical skills

Communication skills

Interpersonal skills

Team management

Formazione

University degree

Strumenti

MS PowerPoint

Excel

AI tools

Descrizione del lavoro

We are looking for Senior Brand Manager to develop innovation pipeline and lead brand growth for chosen categories.

• Lead, develop and execute strategy and innovation pipeline for chosen categories.
• Lead growth of brand equity through communication strategy and development of communication assets.
• Drive Innovations/Renovations ideas and projects (insights & concepts generation, market research, full product development, ensure project KPIs are monitored until closure and all issues are effectively flagged and addressed).
• Analytical and financial acumen – independently prepare business analyses based on Nielsen, GFK and other market data, prepare business cases with Finance Team.
• Conduct insightful consumer research and translate findings into actionable strategies.
• Collaborating with local & global marketing team to optimize marketing goals and execution.
• Team management
• Handle daily tasks like coordinating marketing materials and managing budget and portfolio, collaboration with agencies.

• University degree.
• Proven experience as a Brand Manager or similar role (min. 5 years in marketing including NPD projects experience).
• Strong strategic thinking and analytical skills.
• Effective communication and interpersonal skills for collaboration across diverse teams.
• Knowledge of MS PowerPoint and Excel as well as AI tools experience