Brand Partnerships Manager (Apps) - Central Europe

TikTok; Warszawa; On-site; PLN 180,000 - 300,000; Full time

Job summary

TikTok is seeking an ambitious Business Partnerships Manager to join our Central European sales team, Apps and Gaming. You will drive revenue growth by strengthening relationships with top mobile gaming advertisers and coordinating across product, engineering, and ad ops to optimize monetization.

The role requires strategic thinking, data-driven planning, and excellent communication to educate clients on trends and platform best practices.

Qualifications

• 5+ years in mobile advertising, gaming, or app marketing with proven revenue growth.
• Strong commercial acumen and ability to align brand and performance goals.
• Deep knowledge of mobile gaming publishers, media channels, attribution and monetization models.
• Proficiency with analytics tools and building high-impact decks for executives.
• Excellent communication and presentation skills; cross-functional collaboration.
• Fluency in English.

Responsibilities

• Achieve vertical growth and hit sales targets by managing existing portfolio and acquiring new clients.
• Identify upsell opportunities to expand client use of our product suite and drive revenue.
• Serve as primary contact for top mobile gaming clients; understand goals, challenges and roadmap.
• Craft data-driven growth strategies across acquisition, retention, and monetization.
• Collaborate with Product, Engineering, Ad Ops, and Creative teams to improve partnerships.
• Educate clients on trends in mobile gaming, monetization, and platform best practices.

Skills

Performance marketing

Mobile advertising

Mobile gaming

Analytics

Executive communication

Revenue growth

English fluency

Job description

Responsibilities

We are seeking an ambitious Business Partnerships Manager to join our Central European sales team, Apps and Gaming vertical. The successful candidate will play a critical role in helping us to achieve our revenue growth targets by ensuring that TikTok remains visible, competitive and innovative in the market. As a Business Partnerships Manager, you will serve as the strategic voice for our advertisers's mobile businesses—working closely with client teams to drive growth, engagement, and monetization. Your expertise and commitment will be instrumental in driving the growth of dedicated vertical, as you will collaborate with partners, leading clients and marketeers.

This role will work along with a peer Client Solutions Manager and report to Business Partnerships Lead

• Achieve vertical growth and hit sales targets: Manage and develop existing portfolio with targeted new acquisition strategy.
• Business Upsell & Growth: Identify opportunities for clients to leverage more of our product suite and drive sustainable account growth.
• Build Strong Client Relationships: Serve as the primary point of contact for top mobile gaming clients, understanding their business goals, challenges, and roadmap.
• Strategic Planning & Consulting: Craft data-driven growth strategies across acquisition, retention, and monetization goals, gathering and analyzing customer insights and business intelligence to adjust platform strategy.
• Cross-Functional Coordination: Collaborate with internal teams - Product, Engineering, Ad Ops, Creative - to ensure improvement for product, processes and key partnership relationships.
• Thought Leadership: Educate clients on emerging trends in mobile gaming (e.g., genres, monetization, new ad formats), vertical-led agendas and platform best practices.

Qualifications

Minimum Qualifications

• 5+ years experience in performance in mobile advertising, mobile gaming, or app marketing roles (e.g. client success, partnership, agency-side mobile)
• Business and commercial acumen as well as understanding of brand and performance objectives
• Strong understanding of mobile gaming industry: publishers, media channels, attribution, monetization models
• Proficiency with analytics tools
• Excellent communication and presentation skills - able to craft high-impact decks, present to executives, and build rapport
• Demonstrated track record of achieving and exceeding revenue goals, preferably with complex multi-partnerships clients
• Fluency in English

Preferred Qualifications

• Previous experience on Gaming vertical would be an advantage
• Comfortable working in agile, fast-paced environments with cross-functional teams

About TikTok

TikTok is the leading destination for short-form mobile video.