TikTok Ads Specialist (Performance Marketing)

Autodoc Group; Warszawa; On-site; PLN 60,000 - 80,000; Full time

Benefits offered by this job

Paid business trips

Professional growth training

Job summary

A leading automotive tech company in Warsaw is seeking a TikTok Ads Specialist to manage substantial budgets and optimize campaigns across European markets. The ideal candidate has a proven background in scaling TikTok Ads profitably and a strong grasp of creative performance metrics. This role offers significant ownership of the marketing strategy and the opportunity to directly impact revenue through data-driven decisions. Competitive compensation aligned with seniority is included.

Qualifications

• Proven track record of scaling TikTok Ads.
• Ability to understand creative performance and data.
• Proficient in tracking configurations and data analysis.
• Detail-oriented with strong communication skills.
• Ability to design coherent testing plans.

Responsibilities

• Build, launch, and optimize TikTok campaigns.
• Collaborate with creative teams for TikTok content.
• Design and execute testing frameworks.
• Monitor KPIs and optimize budget allocation.

Skills

Scaling TikTok Ads budgets profitably

Deep understanding of creative-led performance

Experience with attribution challenges

Proactive problem-solver

Structured thinking and testing plans

Upper-Intermediate English (B2)

Job description

Where your expertise is needed

At AUTODOC, our vision is to become the leading tech ecosystem in the automotive industry, seamlessly connecting all facets of the automotive aftermarket. Founded in Berlin in 2008, we have rapidly grown into Europe’s leading online retailer for vehicle spare parts and accessories. Operating in 27 countries, our diverse team of over 5,500 people from 50 nations is at the heart of our innovation and transformation journey. We are committed to creating an environment where every team member feels a strong sense of impact, purpose, and belonging—whether they are working in our offices, warehouses, or remotely. With our headquarters in Berlin, and several offices across Europe, we are driving towards our vision with a clear focus on leveraging technology to build a sustainable future for mobility. Join us as we accelerate towards becoming the leading tech ecosystem in the automotive world. Catch the ride with AUTODOC!

Job Description

TikTok Ads Specialist (Performance Marketing)

We are currently scaling our presence on TikTok and looking for a data-driven specialist who speaks the language of the platform. You will manage high‑scale budgets, turning scroll‑stopping creatives into measurable ROI for our European markets.

The Role

• Full‑Funnel Management: Build, launch, and optimize TikTok campaigns across multiple EU markets.
• Creative Directing: Brief and collaborate with the creative team/creators to produce TikTok‑native content that converts.
• Testing Roadmap: Design and execute a rigorous creative and incrementality testing framework for hooks, audiences, and bidding strategies.
• Owning the Numbers: Take full accountability for the KPIs, proactively reallocate budget to capture growth and reduce inefficiency.

What You Get

• Real ownership: You own the channel strategy. We hire experts to tell us what to do, not the other way around. No micro‑management here.
• Scale: Access to significant budgets and the infrastructure to spend them effectively.
• Direct Impact: Your work directly drives revenue across massive international markets.
• Competitive Compensation: A package strictly aligned with your seniority and the value you bring.

Qualifications

• Proven Scaler: You have a track record of scaling TikTok Ads budgets profitably.
• Creative Intuition: A deep understanding of creative‑led performance. You either know why a hook works, or you have the discipline to let the data override your intuition and double‑down on it.
• Technical Literacy: Experience with attribution challenges, incrementality testing, LTV modelling; you can configure tracking and clearly articulate why data varies across TikTok, MMP, and internal dashboards.
• Execution & Mindset: A proactive, detail‑oriented problem‑solver who combines clear communication with strong interpersonal skills.
• Scientific and analytical skills: You are a structured thinker who builds cohesive testing plans, not a series of random experiments. You are comfortable slicing data, spotting patterns, identifying root cause.
• English: Upper‑Intermediate (B2) or higher.

Strong Plus

• Experience in high‑volume e‑commerce.
• Familiarity with incrementality testing frameworks (Geo‑testing, conversion lifts).
• Experience working across multiple EU markets (DE, FR, PL, etc.).

The Perks

• Paid business trips and participation in global marketing conferences.
• Professional growth via external and internal training.