Country Manager - Central Europe (Warsaw)

TikTok; Warszawa; On-site; PLN 301,000 - 324,000; Full time

Benefits offered by this job

Meal card

Health insurance

Life cover

EAP

Job summary

TikTok is seeking a visionary Country Lead to guide the Central European commercial team in Warsaw, driving growth with agencies and brands. The role requires leading cross‑functional collaboration, shaping regional sales strategy, and scaling the organization to deliver measurable advertising results for clients.

You will partner with product, marketing, legal and engineering teams to build scalable processes and maximize revenue while maintaining TikTok's user experience.

Qualifications

• Experience in advertising, digital media, and programmatic sales.
• Proven leadership, budgeting and scaling regional sales teams.

Responsibilities

• Develop and execute growth strategies to expand TikTok's ad business in Central Europe.
• Establish and manage C‑suite client relationships with brands, agencies and partners.
• Collaborate with cross‑functional teams to deliver scalable product‑led advertising solutions.

Skills

Advertising industry experience

Digital media expertise

Programmatic sales experience

Leadership and team management

C-suite relationships

Job description

Responsibilities

The Central European commercial team is responsible for building long term partnerships with the top agencies and brands across Central Europe, to educate and inform them about commercial opportunities within TikTok. Our innovative advertising products are high-impact and engaging. We create a native experience for our users and develop deep connections with our brands.

We're looking for a visionary, self driven leader to support TikTok Global Business Solutions in Warsaw, Poland as a Country Lead. The Country Lead will be inspired by and deeply understanding of our Product Suite to drive business growth, lead and motivate teams for success and develop and implement effective business strategies. Outstanding candidates will be exemplary leaders, have superb business acumen, demonstrate cultural sensitivity and have the ability to drive business excellence.

Role Requirements

1. 1. Leadership:
   • - Drive growth for the advertising business and the broader sales ecosystem in the region
   • - Work with the international leadership committee to design and implement sales strategy leveraging cross-functional partners locally and regionally
   • - Plan, implement and scale organizational structure
   • - A natural leader that will be able to demonstrate a team-oriented and collaborative approach, taking ownership of results while influencing teams of cross functions and cross product domains to collaborate towards a common goal of business growth
   • - Partner with internal stakeholders to ensure the balance of both revenue and user growth by introducing constructive fact-based proposals
   • - Responsible for managing and scaling sales teams across region, including all aspects of market analysis, hiring, managing leadership and strategic verticals
2. 2. Revenue Partnerships:
   • - Establish and manage C-Level client relationships with large brands, agencies and key ecosystem partners in the market
   • - Drive deals to closure
   • - Collaborate with internal teams globally across product, marketing, legal, engineering and sales
3. 3. Product Management:
   • - Partner with regional product teams to create scalable processes with technology as backbone
   • - Brainstorm, identify and implement advertising solutions on TikTok to deliver measurable results for clients
   • - Serve as an external TikTok product consultant

Qualifications

Minimum Qualifications:

• - Proven experience in the advertising industry, digital media, programmatic sales and app monetisation
• - Demonstrable experience building, leading and developing complex strategic sales, operational initiatives and budgets for global organizations
• - Strong leadership qualities, excellent people management and development skills; resourceful problem solving capabilities

Preferred Qualifications:

• - Outstanding communication skills; strong listening skills
• - Great public speaking capabilities and good networking abilities

About TikTok

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We are resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

Job Information

【For Pay Transparency】 Poland Minimum Compensation Description (Monthly)

The initial base pay for this position is PLN 27605 per month.

Compensation may vary depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

In line with our company philosophy and commitment to equal treatment, our Total Rewards package in Poland is designed to ensure fairness, transparency, and employee wellbeing. The benefits offered are competitive within the local market, aligned with statutory requirements and best practices, and may vary depending on the nature of employment.

As part of our benefits package, we offer comprehensive supplementary health insurance for you and your eligible dependants, covering the cost of private treatment for acute conditions. We also provide life cover which offers a lump-sum payment which will be a percentage of your gross monthly salary (depending on the nature of death) in the event of your death whilst in employment with ByteDance. In addition, our Employee Assistance Programme (EAP) offers 24/7 access to confidential mental health counselling for employees and their immediate family members for a designated number of sessions.

Other locally prevalent benefits include a meal card with a designated daily allowance per worked day and access to The Social Benefit Fund, which supports employees’ social activities and provides access to a monthly benefit fund. Full details of these benefits and eligibility criteria are available in the Benefits Summary page which will be shared prior to you onboarding with the company.

We also provide time-off benefits in line with applicable statutory limits, including annual leave (based on years of service), sick leave, maternity leave, paternity leave, childcare leave, study leave, and other paid or unpaid leave entitlements. Where any allowance or payment exceeds statutory requirements, this will be clearly stated in the applicable Leave and Pay Policy.

These benefits are an integral part of the overall remuneration package and are extended to all employees in a fair and transparent manner, in accordance with legal and regulatory requirements. The Company reserves the right to modify or change these benefit programmes at any time, with or without notice.