Brand Business Leader Kerastase

Joinimagine; Warszawa; On-site; PLN 300,000 - 480,000; Full time

Benefits offered by this job

E-learning package

Activity Based Working

Private health care

Pension plan

Employee discount

Profit sharing

CSR activities

Job summary

L’Oréal Poland, Warsaw-based, seeks a Brand Business Lead for Kérastase to own the brand strategy and omnichannel execution across B2B and B2C. You will drive a 3-year plan, manage P&L, and lead a high-performing team in a luxury segment.

You'll align with Commercial, Supply Chain, Finance, Education and BI, while advancing Beauty Tech initiatives like K-Scan and high-impact salon experiences, shaping premium consumer brand moments locally.

Qualifications

• 8–10+ years in Marketing or Brand Management in luxury or premium FMCG.
• At least 3 years as people manager developing high-potential talent.
• Strong analytical skills with full P&L accountability.
• Passion for Beauty Tech and blending physical services with digital tech.
• Exceptional Polish and English communications, both written and verbal.

Responsibilities

• Define strategic directions and a 3-year marketing plan with full budget accountability.
• Own local GTM strategy for launches and tailored premium experiences.
• Lead omnichannel brand strategy across B2B2C and ensure consistent premium imagery.
• Partner with Commercial, Supply Chain, Finance, Education, BI and agencies.
• Lead brand team; coach and develop talent; drive executive communications.
• Advance Beauty Tech initiatives like K-Scan and high-impact salon projects.

Skills

Marketing/Brand Mgmt experience

People management

P&L ownership

Analytical/business acumen

Polish & English bilingual

Job description

Brand Business Lead for Kérastase

About the Role:

As the Brand Business Lead for Kérastase, you will lead the most iconic luxury professional brand in the L'Oréal portfolio. You are the "Business Owner" of the brand, responsible for driving sustainable growth through a sophisticated omnichannel strategy (B2B and B2C). Your mission is to blend business rigor with luxury brand equity, steering the P&L while inspiring a high-performing team to elevate the Kérastase experience across all touchpoints.

Your Strategic Mission:

• Strategic Vision & P&L Ownership: Define the strategic directions and the 3-year marketing plan. You will have full accountability for the brand’s budget, sales forecasts, global price policy implementation, and overall profitability (P&L management).
• Local Strategic Positioning: Take full ownership of international launches and craft the right tailored go-to-market strategy to build integrated, engaging, and premium consumer brand experiences locally.
• Omnichannel Execution (B2B2C): Lead the omnichannel brand strategy and 360° marketing mix (IMC/Digital/Retail). You will bridge the gap between our partner salons (B2B) and luxury retail/e-commerce (B2C), ensuring consistency in imagery and premium communication.
• Stakeholder & Agency Mobilization: Act as a central business partner, mobilizing Commercial, Supply Chain, Finance, Education, Business Intelligence teams. You will partner with agencies to develop broader business strategies and high-impact Media & Advocacy plans.
• People Leadership & Talent Development: Lead, coach, and develop the brand team. You will be responsible for spotting high-potential talent and fostering a culture of empowerment, cooperation, and professional excellence.
• Executive Communication: Define and present clear strategic messages to top management, accompanying the teams in the preparation of high-level meetings and business reviews.
• Pioneering Beauty Tech (K-Scan): Lead the digital transformation of the professional experience by scaling K-Scan, our AI-powered diagnostic tool.
• Industry-Defying Projects (Head Spa): Drive innovative initiatives like the Head Spa Project, redefining the professional salon ritual and transforming it into a holistic, luxury wellness experience that sets new industry standards.
• Purpose-Led Growth (Power Talks): Take ownership of the brand’s social mission through Power Talks. You will champion our mentorship and empowerment initiatives for women.

Who We Are Looking For:

• Experience: 8–10+ years of proven experience in Marketing or Brand Management, ideally within the luxury, prestige beauty, or premium FMCG sectors.
• Leadership: At least 3+ years of experience as a people manager, with a track record of developing high-potential talent.
• Business Acumen: Strong analytical skills and experience managing a full P&L; you have a results-oriented, entrepreneurial mindset.
• Innovation Appetite: A genuine passion for Beauty Tech and the ability to manage projects that combine physical services with digital technology.
• Communication: Exceptional communication and presentation skills in both Polish and English (written and verbal).

We offer:

• Friendly and dynamic work atmosphere in diverse environment of the market beauty leader
• Plenty of opportunities to grow – cross-divisionally and functionally
• Rich e-Learning package
• New Activity Based Working & sustainable office in the heart of the city
• Dedicated Buddy from day one!
• Attractive benefit package including: sports card, private health care, life insurance, pension package and internal boutique with a discount, product allocations and many more
• Share in profit
• Community engaged in Sports and CSR activities

We are open to candidates with disabilities.