Brand Business Leader Kerastase

Loreal; Warszawa; On-site; PLN 300,000 - 500,000; Full time

Benefits offered by this job

Sports card

Private health care

Life insurance

Pension package

Boutique product allocations & staff購

Share in profit

CSR activities

Job summary

L’Oréal Polska Sp. z o.o. is seeking a Brand Business Lead for Kérastase in Warsaw. You will own the strategic direction, drive profitability, and orchestrate an omnichannel experience across B2B and B2C channels to reinforce the luxury prestige of the Kérastase brand.

You will lead a high-performing team, partner with agencies, and collaborate with Commercial, Supply Chain, and Finance to deliver premium consumer experiences and sustainable growth.

Qualifications

• 8–10+ years of proven experience in Marketing or Brand Management.
• 3+ years of experience as a people manager.
• Strong analytical skills and experience managing a full P&L; entrepreneurial mindset.
• Passion for Beauty Tech and the ability to blend physical services with digital tech.
• Excellent communication and presentation skills in Polish and English.

Responsibilities

• Define strategic directions and the 3-year marketing plan with full P&L accountability.
• Own international launches and craft tailored go-to-market strategies locally.
• Lead omnichannel brand strategy bridging B2B salons and luxury retail/e-commerce.
• Mobilize cross-functional teams (Commercial, Supply Chain, Finance, Education, BI) and agencies.
• Lead, coach, and develop the brand team and present to top management.

Skills

Brand management

Leadership

P&L management

Marketing strategy

Polish-English communication

Job description

Brand Business Lead for Kérastase

About the Role: As the Brand Business Lead for Kérastase, you will lead the most iconic luxury professional brand in the L'Oréal portfolio. You are the "Business Owner" of the brand, responsible for driving sustainable growth through a sophisticated omnichannel strategy (B2B and B2C). Your mission is to blend business rigor with luxury brand equity, steering the P&L while inspiring a high-performing team to elevate the Kérastase experience across all touchpoints.

Your Strategic Mission

• Strategic Vision & P&L Ownership: Define the strategic directions and the 3-year marketing plan. You will have full accountability for the brand’s budget, sales forecasts, global price policy implementation, and overall profitability (P&L management).
• Local Strategic Positioning: Take full ownership of international launches and craft the right tailored go-to-market strategy to build integrated, engaging, and premium consumer brand experiences locally.
• Omnichannel Execution (B2B2C): Lead the omnichannel brand strategy and 360° marketing mix (IMC/Digital/Retail). You will bridge the gap between our partner salons (B2B) and luxury retail/e-commerce (B2C), ensuring consistency in imagery and premium communication.
• Stakeholder & Agency Mobilization: Act as a central business partner, mobilizing Commercial, Supply Chain, Finance, Education, Business Intelligence teams. You will partner with agencies to develop broader business strategies and high-impact Media & Advocacy plans.
• People Leadership & Talent Development: Lead, coach, and develop the brand team. You will be responsible for spotting high-potential talent and fostering a culture of empowerment, cooperation, and professional excellence.
• Executive Communication: Define and present clear strategic messages to top management, accompanying the teams in the preparation of high-level meetings and business reviews.
• Pioneering Beauty Tech (K-Scan): Lead the digital transformation of the professional experience by scaling K-Scan, our AI-powered diagnostic tool.
• Industry-Defying Projects (Head Spa): Drive innovative initiatives like the Head Spa Project, redefining the professional salon ritual and transforming it into a holistic, luxury wellness experience that sets new industry standards.
• Purpose-Led Growth (Power Talks): Take ownership of the brand’s social mission through Power Talks. You will champion our mentorship and empowerment initiatives for women.

Who We Are Looking For

• Experience: 8–10+ years of proven experience in Marketing or Brand Management, ideally within the luxury, prestige beauty, or premium FMCG sectors.
• Leadership: At least 3+ years of experience as a people manager, with a track record of developing high-potential talent.
• Business Acumen: Strong analytical skills and experience managing a full P&L; you have a results-oriented, entrepreneurial mindset.
• Innovation Appetite: A genuine passion for Beauty Tech and the ability to manage projects that combine physical services with digital technology.
• Communication: Exceptional communication and presentation skills in both Polish and English (written and verbal).

We Offer

• Friendly and dynamic work atmosphere in diverse environment of the market beauty leader
• Plenty of opportunities to grow – cross-divisionally and functionally
• Rich e-Learning package
• New Activity Based Working & sustainable office in the heart of the city
• Dedicated Buddy from day one!
• Attractive benefit package including: sports card, private health care, life insurance, pension package and internal boutique with a discount, product allocations and many more
• Share in profit
• Community engaged in Sports and CSR activities

We Are Open To Candidates With Disabilities.

Information clause

The controller of personal data is L’Oréal Polska Sp. z o.o with its registered office in Warsaw (00-844) at Grzybowska 62. Contact with the Data Protection Officer and additional information about the personal data processing carried out by the Company is possible via e-mail address: [e-mail].

The processing of personal data is carried out for the purpose of the recruitment process in accordance with Article 6(1)(c) of the General Regulation on Personal Data of 27 April 2016, (hereinafter GDPR). Data processing to a wider extent than resulting from the provisions of labour law, for the purposes of the future recruitment processes will be carry out on the basis of the given consent with accordance with Article 6(1)(a) of the GDPR.

Your personal data will not be disclosed to other entities without your prior consent. Your personal data may be made available and at the request of entities authorized to do so under the law. The controller may, by means of a written contract, entrust to another entity the processing of your personal data to the extent and for the purpose necessary to perform the service. Your personal data will not be transferred to a third country/international organization.

Your personal data will be kept for a period of 2 years from the end of the recruitment process – in which case these data will be processed until the consent is withdrawn.

You have the right to access their data, rectify, delete, object, limit processing and transfer. Your consent may be withdrawn at any time. Withdrawal of the consent will not affect the lawfulness of the processing of your personal data that was made on the basis of your given consent before its withdrawal. A declaration of withdrawal of the consent to the processing of your personal data should be sent to the e-mail or postal address indicated above.

You have the right to lodge a complaint to the President of the Personal Data Protection Office if you feel that the processing of your personal data violates the provisions of the GDPR.

Provision of personal data is voluntary but necessary for the participation in recruitment process. Failure to provision of personal data will result in the inability to participate in recruitment process.