Brand Manager - Aesthetic Medicine

URGO Poland; Warszawa; Hybrid; PLN 90,000 - 130,000; Full time

Benefits offered by this job

Annual bonus

Private medical care

Sports card co-financing

Life insurance

Product discounts

Job summary

URGO Poland is seeking a Marketing Specialist/Junior Brand Manager to lead marketing activities for Urgo Aesthetics. You will develop strategies for portfolio activation, pricing, new launches, and digital patient communications while collaborating with medical reps and KAMs.

The role requires at least 3 years in brand marketing, knowledge of pharma aesthetics or dermocosmetics, strong analytics, and English at B2 level.

Qualifications

• 3+ years experience in brand marketing, preferably in pharma aesthetics or dermocosmetics.
• English at least B2 level.

Responsibilities

• Implement marketing strategy for Urgo Aesthetics portfolio.
• Develop and implement marketing and trade marketing strategies and brand activation plans focused on promotion to HCPs.
• Prepare recommendations for brand portfolio and pricing strategy.
• Plan and execute new product launches with strategy and tools.
• Develop and adapt digital communication with patients.
• Analyze market and sales performance.
• Develop and monitor sales activation tools with Medical Representatives and KAMs.
• Create promotional materials and provide product trainings for the sales force.
• Prepare monthly forecasting and demand planning.
• Oversee brand P&L.
• Coordinate monthly business reviews and prepare activity plans for sales meetings.
• Participate in regular field visits.

Skills

Brand marketing

English B2

MS Office

Excel

PowerPoint

Tools

MS Office

Job description

The French company Urgo Group, thanks to many years of involvement in research on the anatomy and physiology of the skin, is a world expert and leader in this field, employing over 3,000 employees around the world.

One of the results of the company's involvement in this area is advanced work on creating the world's first artificial leather.

In Poland We have over 16 years of experience on the Polish market and we are the owner of the Alugastrin, SIBOSgastrin, HELICOgastrin brands and the exclusive distributor of dermocosmetics of such brands as: Uriage and Apivita.

Since 2016, we have also been offering medical dressings for the treatment of patients with chronic wounds.

We are also one of the leaders on the aesthetic medicine market where we are the exclusive distributor in Poland of such brands as: Neostrata, Exuviance and Merz Aesthetic, as well as the owner of the Retix.C brand, which we develop not only in Poland but also on export markets.

Your responsibilities

• Implementation of marketing strategy for Urgo Aesthetics portfolio
• Development and implementation of marketing and trade marketing strategies, tactics and brand activation plans -> focus on the promotion channel to HCPs
• Preparation of recommendation for brand portfolio strategy, pricing strategy
• Preparation of new product launches with implementation strategy and necessary tools
• Development and adaptation of digital communication with patients
• Market and sales analysis
• Development and monitoring of sales activation tools with close cooperation with Medical Representatives and KAM in the field
• Development of promotional materials and providing with product trainings of the sales force
• Preparation of monthly forecasting and demand planning
• Responsibility for brand’s P&L
• Preparation and coordinating monthly business review meetings with local teams, preparation of presentations of activity plans and trade presentations for sales meetings
• Taking part in regular field visits

Our requirements

• Experience in brand marketing as Marketing Specialist or Junior Brand Manager with at least 3 years’ experience. Experience in pharma business, medicine aesthetics or dermocosmetics will be an asset
• Potential to understand all aspects of brand management
• Self-driven, multitasking as well as independent, creative and enterprising person with high self-motivation and initiative skills
• Very good organizational skills as well as ability to manage few project at the same time with high dynamics
• Very good analytical (ability to conduct analysis and draw the right conclusions on their base) and presentational skills
• Ability to successfully navigate multiple stakeholder environments
• English at a minimum B2 level
• Good command of MS Office with focus on Excel and Power Point

What we offer

• Employment contract & annual bonus
• Private medical care fully financed by the employer
• Co-financing for a sports card and life insurance
• Purchasing the company's products at preferential prices
• Activities for employees such as: celebration of Christmas, Children's Day, Women's Day, integration events
• Possibility to work from home - 1 day per week