Brand Advertising Value Proposition Manager

Allegro Ltd.; Warszawa; Hybrid; PLN 260,000 - 380,000; Full time

Benefits offered by this job

Hybrid work model

Fringe benefits cafeteria plan

English classes

Team tourism and training

Job summary

Allegro Ltd. is seeking a Value Proposition Manager (Advertising Brand Sales) in Warszawa to craft and roll out advertising and retail media solutions for brands.

You will work closely with technology, strategy and sales to ensure a rigorous design process and timely delivery while overseeing regulatory and legal compliance. You will drive development and execution of display campaigns, analyze performance, and lead commercialization with a strong focus on value proposition and pricing.

Qualifications

• Minimum 5 years of experience in advertising product management or development roles.

Responsibilities

• Develop and execute strategies for display advertising campaigns, including existing and new onsite and offsite inventory, with a mobile-first mindset.
• Analyzing and verifying the effectiveness and business performance of existing & future ad solutions.
• Lead brand products commercialization: value proposition, pricing, insights, and best practices codification.
• Preparing competition research & benchmarking (including market sizing, advertising landscapes for brands).
• Presenting strategic plans together with work progress to the Allegro Executive Team members & Advertising Management.
• Cross-Department Collaboration: work with Marketing, Findability, UX, Campaign/Own Media, Consumer, and Commerce to align strategies with Allegro objectives beyond monetization (discovery, personalization, inspiration, trust).
• Collaboration with external partners (Mercado Ads, iab, Gemius, Google, Meta, AdForm, WP, RASP).
• Business product partnership with Technology Teams (through tech PMs): partnering in design & delivery of brand advertising).

Skills

Advertising product management

Cross-functional collaboration

Regulatory/compliance

Data analysis

English communication

Job description

Allegro Ltd. is seeking a Value Proposition Manager (Advertising Brand Sales) in Warszawa to craft and roll out advertising and retail media solutions for brands.

You will work closely with technology, strategy and sales to ensure a rigorous design process and timely delivery while overseeing regulatory and legal compliance. You will drive development and execution of display campaigns, analyze performance, and lead commercialization with a strong focus on value proposition and pricing.